Things internet marketers can learn from a former movie theater employee

This is a guest post by Collin LaHay Word of mouth advertising is the best way to increase revenue. A recommendation from a friend is far more powerful than an advertisement seen on a billboard. The reason that the awesome movies make so much money while the terrible ones do not has little to do with the advertising budget of the industry, but rather because the customers that pay to see the movie refer their friends by telling them what a great movie it was. Those referred friends ultimately repeat the process and the movie cast makes a bundle. In internet marketing, if you spend $1000 to get 100 customers, cool... but if you can spend $1000 to get 50 customers who enjoy your product so much that they each refer 5 friends who refer 5 friends, you now have a well recommended product and over 10 times as many happy customers. There will always be complainers. It does not matter who you are or what product you sell, you must always be prepared that someone will go out of their way to complain about it. You should not focus on pleasing everyone, but rather on focusing on the majority. If the complainer has solid advice, take it and move on. Much like Neil Patel said earlier, people love talking shit. I see many people get in huge arguments over products and it hurts both sides. Not everyone will like every product that hits the shelves (or the web), but everyone is entitled to their own opinion. Let them have theirs! There is no finish line. Much like the constant walking around in circles at a movie theater waiting for customers to drop popcorn, with internet marketing your job is never done. There will ALWAYS be people who you have not marketed your websites or products to yet. The internet is a very large and expanding place, and to be an avid internet marketer, you should never stop improving your products or expanding your market. Always, always, upsell. When you give a person a chance to improve the product they are already interested in purchasing, 30 to 67 percent of the time they are willing to be upsold, even if it will cost them a little bit more. An extra $0.25 to get a large drink rather than a medium seems like one heck of a deal to the customer, while it brings in an extra $20,000 a year towards the theater. In simple terms, people will always want extra icing on their cake. Give them a better deal and play the numbers game to increase your revenue.