The Iconic Google AdSense Check and My 10 Year Journey After
This is the backstory to one of the most epic and iconic pictures in internet marketing. When I cashed this check it was accompanied by a $350 unemployment check. My
How to Bring Your Brand Story to Life with an Explainer Video
Have you created a whiteboard or animation video for your brand yet? If not, now is the time to get started. Video animation is one of the most effective ways you can engage and increase your audience. Below are some great tips as to how you can bring your brand story to life with an explainer video using video animation techniques. Know …
The Streaming Service Takeover
Netflix has over 137 million subscribers. There are 15 million viewers on Twitch watching people play video games on daily basis. This isn’t counting YouTube, Microsoft’s streaming service, Hulu, or the new DC Universe. Podcasting has taken over and there are just as many podcasts on iTunes and Spotify and there are songs. To top it all off, Disney is …
Is Podcasting the Best Place to Spend Marketing Dollars?
Like most marketers, I’m a sucker for a good statistic. And one I saw recently blew my mind. More than 30% of Americans between ages 25 and 54 listen to at least one podcast per month. Marketers aren’t ignoring the phenomenon. We’re spending a ton of money to advertise on people’s podcasts. Ad revenue has gone from less than $70 …
The Benefits of Buying a Used Domain Name
If you’re new to affiliate marketing, you’ve probably been doing a ton of research. Everyone tells you to “come up with a great domain name”. And while this is true, it’s not the only avenue. You have options. One of the best choices is to buy a domain name that already exists. Sure, it won’t be something you picked out. …
Influencers? Yes, Please!
In my last post, I briefly mentioned influencers. Specifically, how Ninja is helping to promote the popular battle royale game Fortnite. Every brand can utilize influencers. Your main concern is probably the cost. And yes, it’s true. Paying influencers can come with a hefty price tag. But in the world of the internet and online marketing, things aren’t always what …
Why Fortnite Works and What You Can Learn From It
Pretty much everyone is playing Fortnite. You’re probably playing it right now on your second monitor. If you aren’t, your kids are likely on their tenth match of the night. It’s so successful Samsung is including free Vbucks with the purchase of new phones. The Fortnite craze isn’t just in the US. It’s a global phenomenon. As a marketer or …
What Affiliate Marketers Can Learn From Reboots
Reboots are nothing new. Studios have been doing it for decades. Recently, CBS announced that they were going to reboot The 4400. The CW just rebooted Charmed. This doesn’t even count reimaginings and continuations. Buffy the Vampire Slayer is getting a new continuation series. The Chilling Adventures of Sabrina is a reimagining of sorts. Some people love these concepts and …
How Positivity and Happiness Can Effect Your Business
Have you ever heard CEOs or managers tell people to smile? Believe it or not, there is a legitimate reason for the request. People prefer to shop at places where employees appear to be happy and are always smiling. You can view multiple studies that prove this both here and here. The problem lies within your employees and yourself. You …
4 Signs You Will Fail as an Entrepreneur
Many people want to work for themselves and be entrepreneurs. I’ve written before on how to build businesses, on how to run them, and the mindset required to be successful. However, there are some people who simply aren’t cut out for this game. This is why half of all businesses fail within the first five years. It doesn’t always matter …
3 Types of Commercial Loans for Small Businesses
Your business should be an ever-expanding venture. But only 53% of small businesses said they planned to grow in the year 2018. Why are so many businesses either stale or even failing? The answer to that is most likely multifactorial. But the number one factor is fear. Fear of failure, fear of trying new things, and fear of taking risks. …
How to Promote Your Ecommerce Store
The world of SEO is a strange and complicated world. Once you take the red pill, you find that the rabbit hole is much deeper than you ever imagined. Local SEO is much different from social media promotion. On page and off page are completely different worlds. What about doing SEO, promotion, and marketing for your ecommerce store? Do all of …
From the Ground Up
Being an entrepreneur boils down to two things. Being prepared Rolling with the punches And what I mean by this is you can’t be prepared for everything. However, you can be prepared for most things. When something unexpected happens, you need to be able to pivot and change your path or overcorrect to get your company back on the right …
How Rich Results Could Make You Rich
Search results are no longer exclusively text links. Depending on what you search for, you’ll receive a mixed bag of visuals, text, video links and possibly maps. If you’re a written blog, you’re competing directly with video at times. It doesn’t seem fair, but it’s the way the internet is moving and you have to move with it. Your SERPs depend …
How to Think of Small Business Ideas
Has a product or service ever hit the market and the first thing you thought was, “I totally could have made that!” And you know what? You’re right. You could have. But you didn’t, did you? Someone else beat you to the punch. They come up with a business idea, they came up with a prototype, and then they followed …
Upselling in the Digital Age
Upselling is a vital part of marketing. The goal isn’t just to sell. It’s to keep on selling. You want lots of customers. You want repeat customers. You want customers to keep coming back and looking for premium services or products. It’s important that you are able to deliver. What do I mean, exactly? Here are some examples. Amazon We …