The Iconic Google AdSense Check and My 10 Year Journey After
This is the backstory to one of the most epic and iconic pictures in internet marketing. When I cashed this check it was accompanied by a $350 unemployment check. My
Will Virtual Reality Change Marketing?
Are you up to date on the latest tech for online marketing? If not, here's how VR will revolutionize marketing.
Three Must-Have Online Marketing Tools
Do you have enough tools in your toolbox? Here are three must-have online marketing tools.
Frederick Vallaeys Says We’ll All Still Have Marketing Jobs Despite AI
Are you afraid that AI will take your digital marketing job? It won't happen for a long time. Here's why.
How to Budget For and Find Excellent SEO Content
Afraid of wasting your money on bad SEO content? Here's how to know you're getting your money's worth.
Be Like Porsche: Invent Something New
“There is nothing new under the sun.” In a sense, King Solomon was right. Everything “new” we create is merely a combination of existing materials. But not every combination of existing matter has been created. And inventions crop up all the time that inspire a new generation of tech. Today we’re going to look at one inspiring story. Porsche. How …
The Many Uses of Gamification in Web Design
Need people to browse through your whole site? Why not try gamification?
Search Optimization Similes to Use When Explaining What SEO Is
Having a hard time explaining SEO to the common man? Here are a few similes to use.
Why Does a Plumber Need SEO?
You're plumber, but you're also a businessman. Here's why a plumber needs SEO.
Early Data on Google June 2019 Core Update Shows Some Scary Things
The sky is falling! The sky is falling! Or maybe it's just the Google June 2019 Core Update. Click to find out.
What the Heck is Geofencing Marketing?
Have you seen Minority Report? If not, I’m about to spoil something for you. From Stephen Spielberg’s perspective seventeen years ago, the future would include targeted advertising. But this targeted advertising meant that as you walked down the street, ads on billboards or signs would change according to who was walking or driving near them. In essence, they had a …
You Don’t Always Need SEO to Increase Website Traffic
Search overcame social in 2017 as the top traffic driver on the web. But that doesn’t mean SEO is for you. Sometimes a strategy just isn’t the right fit. That’s ok. There are other ways to drive traffic outside SEM and SEO. Today we’re going to cover those methods. Not All Traffic is Equal If your goal is to merely …
Video Marketing in LinkedIn Gets a Boost
LinkedIn kind of gets left behind when we talk about social media marketing. It’s that platform most people outside the business and marketing world use when they need a new job. It’s not like Facebook or Twitter where your local business owner might be. But it’s still a great place for video marketing. That’s especially considering the fact LinkedIn members …
The June 2019 Core Update is Here, Folks
We though Google would turn into a silent box of mysteries after Matt Cutts left for government work. And for a while it was. But lately, every once in a while, Google and their employees will drop hints. It’s almost as if Cutts is doing astral projections and manipulating Google’s SearchLiaison department. And just yesterday, Monday June 3rd, Google announced …
PewDiePie’s Trick to Getting More Ad Revenue on YouTube
Felix Arvid Ulf Kjellberg AKA PewDiePie was the most subscribed to YouTuber in the world. He’s now third. And he’s rich. His estimated monthly earnings range anywhere between $77 thousand a month to $1.2 million. That number isn’t exact because we don’t know what his contract is with YouTube, what he earns from promotions, or exactly how much each ad …
2019 and the State of Keyword Research
It’s been seven years and counting since Google’s first biggest update. And SEOs have been battling ever since on how to best please the Google engine. And you might keep hearing conflicting information on whether keywords are relevant or not. I’ve touched on that subject before and the answer is “mostly yes.” So, we’re not going to talk about that …