The Iconic Google AdSense Check and My 10 Year Journey After
This is the backstory to one of the most epic and iconic pictures in internet marketing. When I cashed this check it was accompanied by a $350 unemployment check. My
Searching for the Perfect Snake Oil: Vibes Up
I felt like Dana Scully debunking werewolf legends in a cold, dark forest. But it was a sunny day in Walla Walla, Washington when I walked by a store claiming it wasn’t a pot shop. (In Washington that’s always a possibility with anything decorated a medical shade of green.) Curious, I made a right turn and found myself in a …
Your Sales Funnel is a Sieve: Here’s How to Plug the Holes
“They went to sea in a Sieve, they did, In a Sieve they went to sea: In spite of all their friends could say, On a winter’s morn, on a stormy day, In a Sieve they went to sea! And when the Sieve turned round and round, And every one cried, ‘You’ll all be drowned!’ They called aloud, …
6 SEO Myths That Prove We’re All Idiots
Humans will do anything to look smart and competent. Comedians like Jimmy Kimmel feed off of this propensity for hubris. And then we all benefit from it. Try it for yourself sometime. Go up to a random stranger and ask, “Do you think Bill Clinton gets enough credit for ending the Korean War?” (HINT: He wasn’t old enough to be …
5 Ways to Make More Money with Your Next Webinar
Webinars are still one of the best ways to build a mailing, engage with a live audience, and convert users into sales. While we aren’t seeing the massive influx of webinars everywhere like we were a couple of years ago, they are still being used by some of the top marketers and brands in the world today. However, running a …
To PPC or Not to PPC
Many marketers think SEO is better than PPC. Is it really? No. They’re just different. Each piece of your search marketing strategy should have a different goal. It should hit people in different parts of the sales funnel, as I’ve mentioned before. What I didn’t go into detail on was where in the funnel they would hit. So today, I’m …
Borrowing Marketing Strategies From Other Industries
A lot of people are going to try and tell you that there isn’t anything new as far as marketing goes. For the most part, this is true, at least until some new tech comes out that changes the game. Why not try tactics that other industries are using? Strategies that work well with general contracting may not work with …
Arbitraging.co Crypto Arbitrage Platform Concerns, Tutorials, and Results with the Abot
A little while ago a friend told me about an arbitraging platform that was, “too good to be true. Just put money in and watch it grow”. He put $60,000 dollars into the platform and in only 2 months it was now worth $100,000 dollars. I called bullshit and threw out everything at him but he said he could withdraw at …
Your Website is a Company Hub – Part 1
The greatest salesman you’ll ever have is your website. But just like any other member of your staff, it has to be trained to fit the needs of both your business, your customers, and your prospects. A website is not just a salesman. It’s a hub for everything your business is doing online. For those of you who treat your …
How to Fail Gracefully: What Entrepreneurs Can Learn from Ultrarunners
On July 25th, 2018, I ran 53 miles on technical single track through the Elkhorn Mountains. I climbed a total of 12,000 feet and descended an equal distance. I wanted to quit more than once, but I didn’t give in to my human desires. I am now an ultrarunner. Over the six months I trained and through the grueling challenge …
Education Matters: Interesting Courses for the Entrepreneur
When I left university, I thought I was done with school. I’d learned the basics of reading, writing, and ‘rithmatic. I could get a job and make a living now. The more I talk to people with higher ed degrees, the more I realize how much education really matters. It’s not about knowing facts but improving your own emotional intelligence. Some …
How to Automate the Hell Out of Your Business
The point of building a business is to eventually fire yourself. Yes. Your job as an entrepreneur is to be so successful that you eventually train your replacement. This could mean selling your website or it could mean scaling to the point where you only make decisions and do none of the work. But until then, you should constantly be …
It Might Be Cliche, But You Can Turn Your Passion Into a Business
You’re sitting your cubicle staring at a blinking cursor. It dances there mocking you. You’re supposed to be typing up that yearly report for the boss. But you’d rather be out in the mountains or on a lake somewhere fishing. Someone comes and taps on your shoulder. It’s the FedEx guy with a large envelope. You rip it open and …
Stay Ahead of the Competition With These Six E-Commerce Trends
The recent e-commerce growth is like bacteria. The more growth there is the more exponential the growth becomes. In only three years, the e-commerce market is set to double from $2.3 trillion to $4.5 trillion. Right now 67% of all buyers make their journey digitally. We’re going to see that number steadily rise over the next few years. It’s the best time to …
Ignoring Local Search Could Be the Death of Your Marketing Strategy
Imagine you’re in charge of Verizon’s marketing strategy. You’re trying to sell mobile devices on a national and global level. So, you invest in social media, commercials on all the major TV networks, Google and Facebook ads, etc. But you neglect to invest in local advertising or search. Verizon relies on local stores to serve and service their customers. If …
As the Search Engine Turns – Part 2
On the last episode of As the Search Engine turns, a recent Google update had SEO in a nasty funk. Her best friend, Social Media Advertising, advised her to get a man! After thinking about it, SEO decided to give in and go against everything she was raised to believe. PPC was waiting on her with open arms. But on …