This is the backstory to one of the most epic and iconic pictures in internet marketing.  When I cashed this check it was accompanied by a $350 unemployment check.  My

A business with poor customer retention is a lot like a bucket with holes. You can try to make it work, but you’re better off figuring out how to patch the holes up. First things first: what is customer retention? As the name implies, this is a process of turning your existing customers into loyal buyers. Studies show that increasing your …

Patients are becoming more thoughtful in their online search as 48% do more than two weeks of research before making an appointment. This is just one reason why dentist marketing is such an important aspect. If you are ready to grow your dental practice, you’ve come to the right place. Read on to learn about five tips for successful dental …

The employee recruiting market industry’s worth $19 billion. Why? Employee recruitment’s far beyond hiring. Strong hires come from recruiting, quality interviews, onboarding, and training. Since recruiting’s the first step, having employee recruitment strategies is crucial. Successful businesses don’t wait for people to knock on their door. Recruiting’s a bit like fishing — you want quality before quantity. To catch the right candidates, follow these top strategies …

You’ve started a new business and have an email marketing campaign in full swing. It helps your emailing list grow. After the campaign is over, however, things start to diminish a little.  This might be because people gave you a fake email so they could take advantage of your campaign specials. They could have also made a temporary email and …

Making excellent marketing and advertising content can be a challenge, especially for small businesses. Knowing how to attract the attention of potential clients is no easy feat. You may be wondering how you can get people interested in your company in a new and unique way. How can marketing with animation help you build an effective marketing strategy? Animation can lend …

According to the United States Bureau of Labor Statistics, 50% of businesses fail within their first five years. After another five years pass, only around one-third of businesses survive.  In order for your business to thrive, you’ll need to consistently grow the revenue your company takes in. The easiest way to do that is by optimizing your selling techniques to increase …

Are your sales on a steep slump? You’re certainly not alone. Since the COVID-19 pandemic began, millions of businesses in the United States and beyond have been forced to shut down, effectively losing their revenue. Even those that sell essential products and services online are feeling the pinch, as the high number of consumers losing jobs means fewer customers. You’re …

Did you know that solar power is now the cheapest and the most accessible energy source on the entire planet?! Solar-haters have officially lost the war. But how exactly does solar give you so much bang for your buck?  Here’s how to save money with solar panels. It’s Electric!  One of the biggest draws to solar panels is the fact that they …

Do you think that social media is all fun and games? Think again. With the right type of social media content, aimed at the right audience, you can create powerful marketing campaigns and promote your business and ideas. Whether you want to make money with some exciting advertising or leverage your social media accounts to drive traffic to your blog, …

Is your business struggling to keep up with expenses, invoices, and other aspects of bookkeeping? Have you thought about hiring a bookkeeping service? While there are a lot of different factors that contribute to a business shutting down, a lot of the time, it comes down to simply running out of cash. With the right bookkeeping service, you can take …