The Iconic Google AdSense Check and My 10 Year Journey After
This is the backstory to one of the most epic and iconic pictures in internet marketing. When I cashed this check it was accompanied by a $350 unemployment check. My
How Rich Results Could Make You Rich
Search results are no longer exclusively text links. Depending on what you search for, you’ll receive a mixed bag of visuals, text, video links and possibly maps. If you’re a written blog, you’re competing directly with video at times. It doesn’t seem fair, but it’s the way the internet is moving and you have to move with it. Your SERPs depend …
How to Think of Small Business Ideas
Has a product or service ever hit the market and the first thing you thought was, “I totally could have made that!” And you know what? You’re right. You could have. But you didn’t, did you? Someone else beat you to the punch. They come up with a business idea, they came up with a prototype, and then they followed …
Upselling in the Digital Age
Upselling is a vital part of marketing. The goal isn’t just to sell. It’s to keep on selling. You want lots of customers. You want repeat customers. You want customers to keep coming back and looking for premium services or products. It’s important that you are able to deliver. What do I mean, exactly? Here are some examples. Amazon We …
Blogging and Alternative Income Streams
In one of my recent posts here on Shoemoney, I discussed blogging in detail. Specifically, how bloggers get paid. It sounds like a dream come true, doesn’t it? You live your life however you want, document the journey, and get paid for it. Sure, this is great. And the reason it sounds like a dream is because it usually is. …
15 Local SEO Tips That Are Bound to Change Your Game
Did you know that 71% of people who use the internet look and confirm the location of a business before heading to it for the first time? Think of the last time you did? You might have been looking for the time a business opens or closes. Local search is now as integral to our lives as toilet paper. We …
Our Habits Make Us: Weekend Habits of Highly Successful People
If you’re feeling restless, demotivated, and sleepless, you might want to look at your screen habits. Patient.info recently did a survey of over 2,000 people. They found that people who binge-watch tv are three times more likely to feel depressed, anxious, sleepless and empty. This was especially true of the 18-24-year-old crowd. But highly successful people will not be among …
Organic Traffic Has Nothing to Do with Pesticides
The word organic has always had a Cronenberg-esque quality in my mind. I imagine the intersection of machine and biology. And really, when talking about the internet, the word “organic” is apt. Psychology and biology influence every aspect of our lives including how we interact with content online. We’re not machines. And while largely, we follow specific patterns, it’s still hard …
The No-Collar Workforce: What’s Next for Man and Machine?
“In a properly automated and educated world, then, machines may prove to be the true humanizing influence. It may be that machines will do the work that makes life possible and that human beings will do all the other things that make life pleasant and worthwhile ” -Issac Asimov I’m obsessed with the idea of AI world domination. And not …
The Whiter the Hat the Higher the Ranking
As an above-the-board white hat SEO, you don’t get to polish your badge every morning. You don’t get nickel-plated six-shooters. And you don’t get a pair of spurs. But you can rest assured that all is well in the land of Google for your website. You won’t have any drops in ranking you intentionally created. And you’ll be able to …
How Do New Businesses Get Off the Ground?
Most entrepreneurs focus on their product or service. They don’t know how to scale, when to scale, or anything about marketing. When a new business first starts, solopreneurs quickly get an accountant and an attorney, which is smart. But there is a lot more to it than creating a product, a business plan, and getting funding. It doesn’t stop there, even …
Are all Forms of SEO the Same?
If you’re on the hunt for a digital marketing agency, you may have come across some firms that have specializations. Agencies come in a variety of sizes. Some of them are even run by a single person who outsources the majority of the work that isn’t in their individual field of expertise. This is common for both content creation as …
Some Grey Hat SEO Techniques that May or May Not Work
In classic westerns, the bad guys and the good guys were easy to identify. The good guys wore a white hat and the bad guys wore a black cowboy hat. But if you wanted to add a little mystery to your characterizations, you would have your cowboys wear a grey hat. Their motivations would be extremely ambiguous. And their actions …
A Young College Student’s Plan to Change His Life
You can do a thousand and one things to make money. Most of the time, people just don’t know how to start out. They’ll just “come up with an idea” and run with it. And they have no clue if their business idea will actually work. Of course, there is always some uncertainty when starting a new business. This is …
Making Money as a Blogger
In one of my recent posts on Shoemoney, I wrote about the importance of creating multiple income streams for your online business. I gave a short example of how you can diversify your income streams. With today’s post, I wanted to elaborate and give readers a much clearer view of how bloggers make money and what they do to “get …
3 Benefits of Marketing Automation
There are a ton of marketing tools out there. Everything from apps to software and they all do many different things. The unfortunate truth is that marketing teams are always on a budget. So how do you go about getting the most bang for your buck? The answer is marketing automation. It’s a powerful part of any marketing strategy with …