PPV Advertising 101 - Untap the Potential (Part 3 of 3)
shoemoney
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3 min read
This is the post you've all been waiting for, the meat and potatoes.
I assume by now you've had your first campaign up and running for a couple days and hopefully you are seeing some positive results, if not don't fret!
It's time to analyze your data and optimize your campaign. There is many ways to optimize your campaign, the most common being split testing various things, whether it be your header font color, text/image placement, anything really. If you're unsure of how to do this properly you simply need to setup a rotating script that will evenly show multiple versions of your landing page which you then track individually using tracking202's advanced landing page code to distinguish which page is performing the best. You can of course also use other tools such as heat maps to see how your customers are interacting with your landing page.
The next best way to optimize is of course to eliminate keywords/urls that are simply not converting or losing you money. This is where your tracking comes in handy, by looking over what you've spent on each keyword and how much revenue it has brought in, you can simply pause what is not profitable.
Here are some tips that I am going to recommend trying, and these are based on you using your own landing page:
- Have a custom audio recording start playing as soon as your page loads to grab the users attention right away, this works great for pop unders especially. (unfortunately MediaTraffic doesn't allow this but some other PPV networks like TrafficVance do)
- Remember how the pop up windows are 750x550 pixels in size? Make sure your landing page fits in that area and isn't too big so it requires the user to scroll over.
- You are interrupting these people with your website, you need to KEEP IT SIMPLE. Get to the point quickly or they will close the window in seconds.
- Try thinking more long term instead of just getting a simple email opt in or sale, set up your own email list and market to the customers yourself, with more than one product over a longer period of time. (this is not simple to do but has amazing potential)