The following is a guest post by Bryn Youngblut. Bryn has being creating websites and doing various affiliate marketing for over 7 years. You can subscribe to his blog by clicking here.
Note: This is part 3 of a 3 part series.
This is the post you’ve all been waiting for, the meat and potatoes.
I assume by now you’ve had your first campaign up and running for a couple days and hopefully you are seeing some positive results, if not don’t fret!
It’s time to analyze your data and optimize your campaign. There is many ways to optimize your campaign, the most common being split testing various things, whether it be your header font color, text/image placement, anything really. If you’re unsure of how to do this properly you simply need to setup a rotating script that will evenly show multiple versions of your landing page which you then track individually using tracking202’s advanced landing page code to distinguish which page is performing the best. You can of course also use other tools such as heat maps to see how your customers are interacting with your landing page.
The next best way to optimize is of course to eliminate keywords/urls that are simply not converting or losing you money. This is where your tracking comes in handy, by looking over what you’ve spent on each keyword and how much revenue it has brought in, you can simply pause what is not profitable.
Here are some tips that I am going to recommend trying, and these are based on you using your own landing page:
- Have a custom audio recording start playing as soon as your page loads to grab the users attention right away, this works great for pop unders especially. (unfortunately MediaTraffic doesn’t allow this but some other PPV networks like TrafficVance do)
- Remember how the pop up windows are 750×550 pixels in size? Make sure your landing page fits in that area and isn’t too big so it requires the user to scroll over.
- You are interrupting these people with your website, you need to KEEP IT SIMPLE. Get to the point quickly or they will close the window in seconds.
- Try thinking more long term instead of just getting a simple email opt in or sale, set up your own email list and market to the customers yourself, with more than one product over a longer period of time. (this is not simple to do but has amazing potential)
I have pretty much covered everything you need to know when getting started with Pay Per View Advertising, as broad as I can without writing up 50 pages of detailed information.
From here on out if you take PPV serious enough you will see the amazing potential it has. You WILL lose money testing things. You WILL have unsuccessful campaigns. You WILL fail, and that’s life. But if you make it past all the failures and don’t give up I can almost guarantee you will be successful.
July 31, 2009 at 5:37 am
Interesting points, this will help me market my blog and website
July 31, 2009 at 10:19 am
This will be helpful when it comes to marketing the board games that I am producing. The great thing about having your own product to sell is that you get 100% of the profit.
It is a lot harder to lose money buying traffic at 1.5 cents when you have this math:
$80 to buy 2 board games (typical retail could be $100)
- $20 donated to charity
- $13.95 for free shipping within the US
- Royalties
- Production cost.
If I can spend 1.5 cents per view, then I need 1 in 2,219 to purchase to break even on a campaign.
July 31, 2009 at 5:49 am
Thanks for the tips..Now I can say I have got far more better idea about PPV
July 31, 2009 at 7:06 am
I have been using PPV for a long time with some great results.
But you are right it has to be tracked and tested in order to make any money with it.
When I first started I lost a crap load of money fast. But with enough testing I was able to turn it around.
Thanks for the great walk through.
Charles
August 2, 2009 at 3:49 am
One point worthy of noting here in your comment, “When I first started I lost a crap load of money fast.”
Is there a possibility of loosing money at PPV advertising? Isn’t it suppossed to be an option to make money? Could you clarify on this.
I would not be venturing into it immediately because I have my hands full with minisites, affiliate marketing and my other related businesses. But, sometime in the next 2-3 months I might want to try this out.
July 31, 2009 at 7:41 am
I’ve never really tried PPV, but you’re quickly motivating me to do so.
July 31, 2009 at 11:48 am
cool is it really works???
July 31, 2009 at 1:24 pm
It’s so cute the people who always try and post something negative but never have a url because they are afraid to reveal their identity.
July 31, 2009 at 4:31 pm
I found this series very helpful. Especially so since I had not yet been exposed to the capability of PPV advertising.
Most people know about banner ads and PPC for advertising on the internet.
August 1, 2009 at 2:42 am
I know – I hate when that happens. All of these big talkers online that when you meet them in person are too scared to even talk.
Anyways, great guide man. I appreciate the info!
July 31, 2009 at 11:20 pm
I am going to save these three posts for my future reference and I will start my PPV campaign with this post.
July 31, 2009 at 11:47 pm
Hey Bryn,
Thanks for sharing the info. This PPV stuff looks like a good challenge. I’ll owe you a beer if I get some profits out of it.
cheers
August 1, 2009 at 12:36 am
lolz @ this.
August 2, 2009 at 9:19 am
lolz for what dude ??
August 1, 2009 at 2:27 am
It’s not any big deal to lose a few bucks while figuring things out. I lost money for a long time with PPC till I got the hang of it.
August 2, 2009 at 11:45 pm
How long have you been doing trial and error before getting income Gold?
August 1, 2009 at 4:05 am
OK, I’m interested to hear the feedback from anybody who have gone ahead and given this a try. New avenues of generating income is always of interest to me, and it is nice to get first hand accounts of the efficacy of these methods.
August 2, 2009 at 9:19 am
Jacques i have applied for networks & hooked up my latest websites with them at this point of time. As far as revenues are concerned no luck till now. Important thing is that i have removed Kontera from these websites, will wait for 10 more days to see results if it will not come i will be back to kontera.
August 18, 2009 at 11:21 pm
I can say I gave it more than a try. It accounts for about 80% of my affiliate revenue at this point. There are so many website urls out there that get decent traffic. The key is getting in with the best possible PPV network and that part can get expensive to buy in. Once you are in, the more you can automate the better off you will be.
August 2, 2009 at 3:46 am
This 3 part post on PPV was quite informative for people like me who had very less information on this.
The tips that you have mentioned is also very handy and can help people starting out to use PPV.
For people who feel that this information is available on the internet like what a commentator wrote in one of the comments, I would like to ask, what information is it that is not available on the internet today. But still you come searching for something at Shoemoney. What you get here is a compiled, precise and edified information of doing something, coming with a guarantee that you will succeed if you work because the people writing it out here are the ones who have tried and tested these.
August 2, 2009 at 9:17 am
Very Correctly said Kumar.
August 2, 2009 at 11:46 pm
PPV is looks easy but I never found such good PPV site for that, will follow this article updates for more information anyway
August 3, 2009 at 4:13 pm
Bryn, when talking about building an email list, do you mean double opt-ins or single opt-ins?
Best post(s) on shoemoney I’ve seen so far!
August 4, 2009 at 8:05 am
Always double opt-in.
August 12, 2009 at 11:54 am
Kind of late to the party but if you’re testing different landing pages by using that rotating script def test how Internet Explorer handles that… especially since a lot of these folks use IE…
You might have to play around with the LPs so that the pages didn’t die.
August 18, 2009 at 11:17 pm
Bryn, excelent series. I’m wishing I wasn’t on vacation when you posted it because this would have been right up my alley in terms of a good blog comments discussion.
I had started doing PPV last November and was floored by how much traffic there is and how once you find those golden urls, the rest falls into place.
Not to mention how fast these campaigns go together with the help of a little automation and some url databases.
Great series…
March 1, 2010 at 5:41 pm
Another awesome post PPV Bryn. Your advice is right on target and really helpful.