PPV Advertising 101 - Untap the Potential (Part 2 of 3)

So you're all signed up to Mediatraffic and Trafficvance, right? Well even if you're only with Mediatraffic for now that will be good enough to get you started. You should know by now what the basics of PPV are, but you may not know exactly what the user sees. The most common form of PPV is a 750x550 pop up window. You can also choose to do a pop under, it really depends on the offer, your landing page, and testing to see what works best. The first step is to choose what product or service you want to promote, the most recommended are simple and short form submits, but I wouldn't limit yourself to trying anything. Now that you have chosen an offer it's time to start researching keywords and most importantly urls. There are a number of ways to do this, I'm not going to go into details about researching keywords but a great tool is of course the ShoeMoney Tools. As far as finding urls goes, it's pretty simple but does require some creativity. What I typically do is a simple search for my offer or things related and copy down the urls that come up, then I take those urls over to Quantcast.com and get a ton more related websites using the "Audience Also Likes/Visits" feature on the right hand side. Once you have your list of keywords/urls it's time to setup your campaign. It is VERY important that you track everything so you can eliminate what keywords/urls are not working. For the best tracking platform I recommend using Tracking202 Pro (that link is a 10% discount if you want to sign up) or if you prefer to host your own Prosper202. In Mediatraffic to track your keywords/urls it is very simple, when your campaign is created simply go into the "Modify" section under Targets and select the "Target Pass-through" option. For Trafficvance it is slightly different but very easy, simply ad to the end of your tracking link like you would if you were using Google Adwords, except put "%%$KEYWORD%%", so it would look something like this http://yourdomain.com/?keyword=%%$KEYWORD%% The most common question I get is "Should I direct link the offer or use a landing page?" and I always reply with, if you're not sure why don't you split test it and find out? Some offers work well direct linking to them, and some do much better with a jump page. So now that you have your first campaign setup it's time to get it running. You will notice there are bids for positions, the cool part is the system will show you where you are as you update your bids. The way the bid positions works is typically 70% of the traffic goes to the person in 1st position, 20% to the 2nd and around 10% to the 3rd and lower positions. Now that your campaign is live and running it's time to let the traffic flow and collect data. In the last part of this series I will talk about split testing your campaign, optimizing it and some great tips you may not have thought about. Stay tuned! Note: This is part 2 of a 3 part series Here are the rest of the parts: