Marketing guru Gary Vee predicted the rise of TikTok. He was right — and it’s no secret that TikTok is here to stay! It’s gone from relative obscurity to garnering followers and users from across the globe.
This means that there are opportunities for companies to promote themselves using the platform. So how do you promote your brand with TikTok?
Here are our tips on how to use TikTok for business:
1. Gain Likes
When you post a video on TikTok your viewers get a chance to ‘Like’ the video. The higher the number of likes, the greater the chances of your video getting promoted to other viewers.
If you promote your brand with your videos, this means that more viewers will know about your company. If you want your brand to be a TikTok influencer, then getting ‘Likes’ has to be the main focus.
2. Original Content
As with all social media platforms, there is a lot of ‘copycat’ content. But your social media strategy has to focus on creating original content for TikTok.
Focus on what makes your brand unique that can get expressed within a minute. If you find that there are too many similar themes with TikTok videos, then you should avoid the theme altogether.
This doesn’t mean that you should never jump on trends. But if your videos are too similar to others, your viewers will get bored.
3. Hashtag Challenges
The best trend to follow is the ‘hashtag’ challenges. These challenges get created by the most popular TikTok influencers. Any TikTok user who tries these challenges can ensure they’ll garner more views.
It’s best to spend a day looking at the most popular hashtag challenges. Make a shortlist of which ones work best for your brand. Once you find these challenges, you want to quickly release a video following the challenges.
If you postpone releasing this type of video, the interest in the challenge will eventually fade away. Never wait more than 2 days to release a video where you follow a popular hashtag challenge.
4. Music, Text, and Effects
You want to make sure that your videos have music, text, and special effects. These are 3 elements that attract your viewers to your videos. These elements are what keep them watching.
Think about how music will enhance the mood of your videos. For example, are you trying to create a sense of urgency with the video? If you want to sell a product or service, this might be your goal. You should select music that has a ‘suspenseful’ mood.
Your text and effects must complement the theme of the video. The text should be short and should grab your viewer’s attention. Effects should also add to the mood, but shouldn’t get overused.
That’s How to Use TikTok for Business
Now you know the best tips on how to use TikTok for business. If you follow these 4 tips, you’ll create dynamic content and build your following on the platform.
As your following grows, you’ll be sure to see more leads to your brand.
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