What’s your e-mail marketing strategy like? If you’re not getting the conversions that you’re looking for, you might need some work. Email marketing is one of the most popular forms of online marketing. Almost everyone has an e-mail list nowadays, so you need to stand out. 

But how can you do that? How can you pen emails that pop and develop a plan for success? 

We want to help. Keep reading to learn a few strategies for improving your e-mail marketing so you get new customers and retain the old ones. 

1. Keep It Personal

Personalizing customer emails is a great way to encourage customers to open them. After all, aren’t you more likely to open something that has your name in the subject line or intro?

There are other ways to personalize e-mails as well. For example, if you run a furniture store and someone had been searching for couches, you can set your emails to send more information on your couches to that customer. 

Customers will get more out of e-mails that are targeted towards them. Generic e-mails seem impersonal and people are less likely to want to engage with them.

2. Don’t Overdo It

If you’re like most people, you get annoyed with the constant marketing e-mails that reach your inbox. What happens when you get fed up with them?

You unsubscribe.

This is what you don’t want. While you want your customers to pay attention to your e-mails, subscribing is the last thing that you want them to do. You can still stay on their minds without bombarding them with daily notifications. 

Finding the balance for your specific target audience can be tricky and it will take some trial and error, but it’s worth it. Investing in good marketing services, like those at michigancreative.com, can help. 

3. Offer Value 

As much as we don’t like to admit it, our e-mails are only to drive sales. That said, no one likes being sold to. People won’t open e-mails that don’t offer them any value.

Value can look different for different industries. Some businesses benefit from some form of free information packet or e-book, while others could benefit from recipes. 

The value doesn’t have to be physical or monetary, but it can be. Inviting customers to use an exclusive discount code or redeem a birthday gift is sure to have them opening your e-mails.  

4. Make E-Mails Mobile-Friendly

Isn’t it annoying when you open an e-mail on your phone and it stretches so much that you can’t read it? 

Make sure your e-mails are legible and attractive regardless of the device that your customer is using to read them. If they can’t read your e-mail, they won’t read your e-mail. Test it first before you send it out. 

E-Mail Marketing: Are You Doing It Right?

If your e-mail marketing strategy isn’t up to par, don’t worry. It’s easy to make changes that will have a big impact. Take a few of these strategizing tips and apply them to your e-mail list. You’ll see the difference soon!

For more articles on how you can fix your digital marketing strategies, visit the rest of the site.