The employee recruiting market industry’s worth $19 billion. Why? Employee recruitment’s far beyond hiring.

Strong hires come from recruiting, quality interviews, onboarding, and training.

Since recruiting’s the first step, having employee recruitment strategies is crucial. Successful businesses don’t wait for people to knock on their door.

Recruiting’s a bit like fishing — you want quality before quantity. To catch the right candidates, follow these top strategies for recruiting employees. Here’s what to know. 

The Importance of Employee Recruitment Strategies

HR, management, and recruiters navigate new hires. Beyond deciding who’s a yes or a no, strong recruiters use employee recruitment strategies.

The goal is acquiring long-term talent for your business. While companies have varying standards and values, programs like Outmatch can match candidates with you.

Read on to learn how to recruit employees for the long-run.

1. Job Advertisements

Job advertisements have many parts. First, decide where to post your job advertisements.

Consider if you want paid sponsored ads to increase visibility. You can use programmatic advertising to scout candidates who fit your job description.

Your job ad’s how candidates learn who you are. Describe job duties and descriptions with clarity and transparency.

2. Demographic

Who’s your job for? Over 56 million millennials work today. If you have a younger audience, take advantage of college job boards and social media platforms to connect.

Once you know your demographic, put it in your job advertisement! Candidates like to know who you’re looking for.

3. Employee Referral Program

Finding the best employees can feel like picking a needle from a haystack. Rely on your current team by developing an employee referral program.

Benefits of in-house referrals include:

• Strong team morale
• Long-term employee satisfaction
• Employee loyalty
• Lower turnover

Use incentives or positive reinforcement strategies to propel employees to refer your business!

4. Employer Brand

Recruiting is the first impression of your business. Make your employee brand evident in your job advertisements, your outreach, and your interviews.

Your hires are reflections of you. To gain the best employees, consider the following:

• Why’s this job important?
• What makes this job desirable?
• What value does it bring to people?
• What benefits does it offer?

The foundational question every recruiter should ask themselves is why would an employee want to work here? Once you establish value and desirability, you’ll know which candidates resonate.

5. Interviews

Now that you’ve established yourself with compelling copy and job ads, it’s time to connect person-to-person. Remember, you’re the face of the business and the job. 

How you communicate the business’s needs and culture impacts the quality of the hiring process.

Think Big Picture

Businesses are well-oiled machines when they run well. Recruiting’s the start of the domino effect. Without quality hires, businesses become hamster wheels – you don’t get very far.

The right employee recruitment strategies help you expand your vision for the long-term. While it’s easy to feel stress or impatient while hiring, remember, quality is the most important.

Once you find your A-list team, you won’t be sorry. For more business success tips that’ll make you never turn back, check out our latest blog posts!