You’ve started a new business and have an email marketing campaign in full swing. It helps your emailing list grow. After the campaign is over, however, things start to diminish a little. 

This might be because people gave you a fake email so they could take advantage of your campaign specials. They could have also made a temporary email and deleted it once your promotions stopped. 

That’s why using an email validation tool is so important. It can detect these fake emails and keep your list clean.

That’s not the only reason why you need this tool. Check out this guide to learn more about what email validation is and why you should be using it.

What is Email Validation 

Email validation is the process of verifying an email to make sure it’s legit and belongs to an actual person. There’s no rule that states that you have to set up email validation for your business. 

There are a lot of benefits of using the email address validation tool on emailoversight.com. It will get rid of email bounces, you won’t get as many spam complaints, and you won’t get blacklisted by email service providers. 

1. Get Rid of Email Bounces

When an email bounces this means that the email tried to go to an invalid recipient. Either the person deleted their email or they never had it in the first place. Again, many people give fake email addresses. 

These bounced emails don’t do any favors for your sender score. To avoid them, you’ll need to use email list validation tools. They will signal out these fake or deleted email addresses and remove them so you stop sending messages to them. 

2. Reduce Spam Complaints 

Another thing that will affect your sender score is spam complaints. You want to get as little of those as possible. That means you have to constantly pump out content that users are interested in. 

The sad truth is, you can’t please everybody though. At some point, someone may hit the spam button. An email address validation tool will mark the people who make spam complaints so you stop sending them your content. 

3. Don’t Get Blacklisted 

If you get blacklisted, it will prevent all your email messages from being accepted by the server. Some servers are pretty strict with this. Others will unblacklist you after a certain amount of time. 

A validation tool will help you keep your email list clean so it’s less likely that you’ll be blacklisted. You should also keep an eye on your IP.

This will keep you updated on your status so if you’ve been blacklisted, you’ll know about it. You’ll then be able to take strides to get things worked out before you launch a new campaign. 

Start Using an Email Validation Tool 

Using an email validation tool will help you get relevant content to your email listers who want to see what you have to offer. It can also keep your list clean so you don’t end up sending messages to those who don’t want them. Trust us, using a tool is better than getting blacklisted. 

Looking for other ways to keep your business’s reputation intact online? Check out our blog to get a few more pointers.