Making excellent marketing and advertising content can be a challenge, especially for small businesses. Knowing how to attract the attention of potential clients is no easy feat.
You may be wondering how you can get people interested in your company in a new and unique way. How can marketing with animation help you build an effective marketing strategy?
Animation can lend many benefits to companies through the use of stylized commercials and videos. Here is how you can make great animated content for your small business.
Why Consider Marketing With Animation?
Animated marketing videos are a great way to make commercials that don’t feel like a marketing ploy. Instead, the viewer will feel more connected to the material being explained to them because of the childlike nature of the advertisement.
Using animations can help bring life to your products and ideas without it feeling forced or unnatural. It’s also a great help when it comes to visually explaining your products and ideas without the need for overcomplicated jargon.
Animated videos allow you to use whatever tone and style you feel will best suit your product or idea. This could be a simple explainer video or a more light-hearted script about your ideas and products. You can also bring a more educational tone to complex ideas, such as with medical animations.
How to Use Animation Effectively
Now that you know how animated videos can help with your marketing strategy, you need to know how to create a great animation. Here are some tips to help guide you on your way.
1. Plan Things Out
Before you start detailing exactly what you want in your animation, you need to make basic plans regarding your video. Now is the time to figure out what sort of tone and style you want for the animation.
You’ll want to find a method that fits with your brand well. Make sure you do your research before settling into a particular style or tone.
2. Write Detailed Scripts and Storyboards
Once you’ve settled the basics, it’s time to move on to scriptwriting and storyboarding. This will take a lot of time and creativity, so don’t be afraid to experiment and test new ideas.
The scripts you write will be crucial for any voice actors you have working on the animation. They will also help your artists decide how to layout your scenes while storyboarding.
These storyboards will show the basic layout of the scenes in your animation. The more detailed you can make your script, the easier the final edits will be.
3. Know Your Audience
While it’s great to consider your brand while you think about how to set up your video, you should also think about what your intended audience would want to see.
Set up the tone and format of your video in a way that you believe your viewers would enjoy and share with others.
4. Consider Hiring Animators and Voice Actors
Do you already have a great creative team working with your company? If so, then getting set up with people to read your script, as well as people to animate your content, will be easy!
For those without a creative department, however, you may need to hire some outside help to make your animated video possible.
There are plenty of freelance animators and voice actors that you can hire to help with creating animated videos. They’ll be able to bring an element of professionalism in and make your animated videos even better.
5. Avoid Cliches
Most of us have seen the typical chalkboard or whiteboard videos that are used to explain someone’s brand, ideas, or product. It gained a lot of popularity after it was first used, and has since become a cliche in the industry.
Try to shoot for originality to make your animated video fit your brand instead of giving in to a common or dull style.
6. Consider the Length of Your Animations
Depending on the product or service you offer, you’ll want to consider how long you want your video to be. From an animated GIF to a longer explainer video, you have a great deal of variety when it comes to the length of videos that you produce.
Think about the style and tone that you’re going for when you’re considering how long you want to make the animation. After all, you wouldn’t want a product explanation or an educational video to be packed into a single GIF!
7. Use Dynamic Visuals
Dynamic visuals, or visuals with a lot of physical or emotional power, are great for grabbing and maintaining people’s attention. Make sure you use plenty of engaging videos in your animation to help people understand your ideas and products.
By using these dynamic visuals that match your narrative, you won’t need to go into overwhelming detail while explaining your products. In the end, the visuals you use will help explain things for you.
8. Brand and Promote Your Video
When creating your video, it’s important to brand it accordingly. Consider the color palette you use, the style you want for the animation, and whether you want to place your logo into the animation.
All of these factors will help your viewers tie the animation back to your company, so make sure that you brand it well!
Grow Your Business Through Animation
Marketing with animation is a great way to spread the word about your products and services in an easily digestible manner. The next time you consider updating your marketing strategy, consider getting some animators involved to create beautiful animated videos to market your content!
Have you considered using animation in your marketing strategy? What tone and style would you use in your animations to brand your products or services?
Marketing is an important part of any business. If you want more marketing tips and tricks for your small business, continue reading our blog.