seo content strategy
Businessman suggested effective ‘SEO’ optimisation approach. Hands presenting a ‘SEO’ flowchart.

Companies that exist to improve other company’s search engine visibility rake in a collective 80 billion dollars in revenue annually. That doesn’t come as surprise to us given the unmistakable importance of outstanding SEO content strategy.

SEO (search engine optimization) is the practice of tailoring content to play well with search engines in hopes that content will rise to the top of result pages. Given that billions of searches are conducted on platforms like Google daily, optimizing content for search engine consumption is a must for any business that wants to survive in the digital age.

But how can a company like yours hatch what’s considered a “winning SEO strategy”? While there are no guarantees in the world of SEO, there are things you can do to improve your odds of success.

Keep reading to consume our top tips!

1. Learn About Keyword Research

At the heart of effective SEO is effective keyword research. Keyword research is the process of analyzing what terms people are typing into search engines and targeting those terms in your online content.

By aligning yourself with popular, relevant searches, you tell search engines that people will find value in your content. That raises the chances your company will climb search engine rankings.

Keyword research is best done with the assistance of tools like Moz, Ahrefs, and others. Explore what tools offer the best bang for your buck and start diving into discovering keywords that are valuable to you.

2. Understand Intent

When you see that 10,000 searches are being conducted each month for the term “game hunter”, you might think the popularity of that term would make “game hunter” a perfect name for your video game website. Upon further inspection though, you’d find that the vast majority of people searching “game hunter” are interested in hunting animals.

Therein lies the importance of understanding intent.

Targeting popular keywords that aren’t intended to align with your business is the equivalent to building a house on quicksand. You’ll gain some traction to start but eventually, your strategy will sink.

3. Check Out Your Competition

Once you’ve found keywords that you’d like to serve as the foundation for your content, scope out who else is ranking for those terms. A simple way to do that is to type the keyword you’re interested in into Google.

What are the top sites that pop up? Are they sites you’ve heard of? Is the general quality of the sites poor?

The more low-grade and obscure your competition is, the higher your chances are of climbing up the ranks.

4. Invest Time in Metadata

Metadata is behind the scenes information that’s consumed by search engines. It tells bots that are crawling your web content what your keywords are, what your post is about, and shares other relevant information.

Don’t ignore metadata when building out your SEO content strategy!

Whether you manually include data on your pages or use plugins like Yoast to do it for you, proper leveraging of metadata can give your company a serious advantage over competitors.

5. Hook Your Readers

Bounce rates can wreak havoc on your SEO success. For the uninitiated, a bounce rate is a figure that represents the speed in which people leave your website after entering.

The lower your bounce rate is, the more search engines will think your site offers quality information which will improve your rankings.

One of the best ways to lower the frequency in which people bounce off of your site is to make your content enticing. If you can hook readers with your first sentence or with your lead image, they will hang out on your site for longer.

Every second you can hold your audience could have a huge impact on your online success. 

6. Craft Content You’d Consume

When it comes to a winning SEO content strategy, you don’t want your creativity to be focused solely on an enticing introduction/hook. You want the brilliance of your creativity to be on display throughout your piece.

As you craft whatever content you’re trying to draw attention to online, ask yourself, is what you’re making something you’d personally love to consume?

If you answer no to that question, why should you expect anybody else to consume your content?

7. Update Your Popular Pages

After you’ve worked on perfecting your SEO strategy, you’ll start to see certain pages become your most popular content. While it’s always rewarding to see some of your content pop, know that your work shouldn’t end the moment you earn a few thousand hits per month.

Content falls in and out of search engine’s good graces. Only by updating your pages with new information regularly can you sustain the momentum of your popular posts.

8. Prepare to Link Build

One of the most overlooked yet integral aspects of crafting a momentous SEO strategy is link building. Link building is the process of getting other websites to call out the pages you want to receive traffic to.

This call-out process can be done in several ways, both free and paid. Consider asking to guest post on other’s websites in exchange for links. You might also explore hiring SEO services to secure those link placements on your behalf.

Future Proof Your Business With Sound SEO Content Strategy

Search engines aren’t going anywhere anytime soon. That truth is why investing in sound SEO content strategy will enable your organization to gain valuable impressions at a low cost for the foreseeable future.

If that sounds good to you, carry out the tips we’ve shared! If you find that you need more SEO and content marketing strategy solutions, we welcome you to browse additional marketing guidance on our blog.