Did you know that 4.79 billion people worldwide use the internet frequently?

In a digitally-driven world, it’s nearly impossible to run a business without some digital presence. Consumers everywhere use the internet to make informed purchases.

But is digital marketing important for small businesses too? Can they profit without online campaigns?

We’re here to fill you in! Keep reading the guide below to learn the importance of digital marketing for small businesses.

Flexible and Cost-Effective

You might be wondering “Is digital marketing important if I have a small marketing budget?” We’re happy to tell you that digital marketing is often more cost-effective than traditional marketing.

For example, pay-per-click advertising guarantees your ad generates views before you pay for it.  Compared to something like costly paper fliers or newspaper advertising, which can’t guarantee results for your money, you can see how it’s a more worthwhile strategy.

Plus, successful strategies can be reused again and again. Working with a marketing agency, such as the Utah Marketing Agency, will give you the ability to learn which methods work for you and your budget.

Digital marketing is more flexible too. If a strategy isn’t working, you can quickly shut it down and change gears. You can’t un-print a hundred direct mail marketing newsletters though.

Is Digital Marketing Important for Branding?

One of the biggest benefits of digital marketing is that it allows you to build your brand’s voice without ever leaving your office. Digital marketing makes it easy to share your brand’s mission statement and personality to thousands.

Traditionally, the best way to make a good first impression was through a one-on-one conversation with customers. Now they can get a feel for your brand through a few clicks on your website.

How It Expands Your Customer Base

Many small businesses rely on local support and patronage. However, customers have more options than ever because of the internet.

This can make it difficult to have the full attention of local customers. With digital marketing, you can expand your reach.

By running digital marketing campaigns, you can reach potential customers hundreds of miles away. Plus, with targeted digital marketing, you can even reach new local customers as well.

Why It Makes Research Easier

Digital marketing is a great way to accomplish two tasks at once—promote your business and get customer feedback.

Most websites and social media platforms provide insight features, which allow you to track which posts perform well and garner engagement. This makes it easy to see where you’re succeeding and failing.

You can also see which products are attracting attention. Digital marketing makes it easy to get direct feedback too through the use of polls, surveys, etc.

Going Digital

So, is digital marketing important for small businesses? The answer is clearly a resounding yes!

Even the smallest, most niche businesses will benefit from digital marketing. The guide above will help you as you navigate your own digital marketing journey.

For more articles on marketing and business techniques, check out the rest of our website!