Out of all social media platforms, Facebook has the most users. Learning how long Facebook ads spend in review will help you devise a timely and effective campaign that works.

Boasting around 2 billion monthly active users, marketers around the world are wondering, “How long are Facebook ads in review?” While there is an average number out there, you play a bigger role in how quickly it happens than you think.

You’ve worked hard on your business. You deserve to enjoy the boost in sales and brand awareness that Facebook ads have to offer.

Here’s what you should know about how long it takes for Facebook advertisements to get approved:

Facebook Advertising 101

First, let’s address the elephant in the room: Does Facebook advertising work? Furthermore, is Facebook advertising effective like other digital marketing campaigns are?

The answer to both questions is an astounding “yes.” Here’s why:

Facebook has a strong user base and a global audience. Advertising on Facebook lets you tap into your target audience easier and with more precision than ever. It gives you increased audience segmentation by allowing you to break down a larger audience into more targeted demographics.

Plus, people spend a lot of time on Facebook connecting with friends and interests. That data goldmine helps you target the consumers who will benefit from your brand the most. The more exact you are when targeting your audience, the more likely you are to gain conversions, including sales.

How Long Are Facebook Ads in Review?

According to Facebook’s Business Help Center, it takes an average of 24 hours for the staff to review an advertisement. It may take shorter or longer depending on how many other advertisements they must review. 

Nonetheless, factors beyond your control might also prolong how long the review process takes. For instance, Facebook recently told users to expect review delays due to COVID-19. Avoid this problem by scheduling your campaigns in advance to account for any delays you might encounter.

Fortunately, there are other things you can do to save time:

How to Get Facebook Ads Approved Fast

Are Facebook ads worth it? Well, it depends on how mindfully you follow instructions.

Be mindful when you’re submitting an advertisement campaign for review. Doublecheck to make sure you input the information correctly. Once it’s approved, certain changes will launch your ad back into the review process.

Any changes in creative aspects, targeting, optimization, or billing to running or previously scheduled advertisement campaigns mean you’ll have to get Facebook’s approval again. Save time by tailoring your campaign setup to suit your business goals from the getgo.

For example, if you’re launching Facebook lead ads, the aforementioned link boils down what you need to do into understandable steps. There’s also detailed information that’ll give you more insight into how Facebook ads work.

Facebook is a Marketer’s Best Friend

Facebook is the world’s third-most visited website. That’s why you’re better off running an ad campaign there than anywhere else on the internet.

So how long are Facebook ads in review? Although you can’t control every variable involved, what you can control will reduce your wait time either way. Time saved is more time to spend on your business, so act wisely!

Get smart about money—read more business articles. It’ll take your brand to the next level.

By Ben Mattice

Benjamin Mattice is a freelance writer/editor, horror and sci-fi writer, SEO and affiliate marketing newbie, dog wrestler, cat wrangler, capoeirista, and long distance runner. He lives in the Palouse with his wife, three dogs, two cats, and two rats. Yes, that would probably be considered a mini-zoo.