Every second, three new startup businesses launch somewhere in the world. The market is highly competitive and 90% of startups fail.

One guaranteed way to expand your business is by having an effective digital marketing strategy.

You may not have the money to hire a digital marketing marketer or agency in the beginning, but we’ve compiled this list of five affordable marketing tools to help you get more leads today. 

 1. Use Google Analytics to Monitor Your Web Traffic

If you’re a business with a website, you have to set up Google Analytics. This is one of the most powerful marketing tools available for businesses, and it’s free to use. 

Here’s a list of reports you can generate:

  • Audience Reports
  • Behavior Reports
  • Advertising Reports
  • Acquisition Reports
  • User Flow Reporting
  • Real-Time Reporting
  • Conversion Reports

Once you understand how your customers behave and what they’re looking for, you can tweak your marketing strategy for success. 

2. Get More Leads with Keep CRM

Consider selecting a customer relationship management (CRM) system to help with generating leads and automating your operation. 

Keep is a cloud-based platform you can access at home or work. It offers a ton of features: landing pages, sales pipelines, scheduling, email marketing, online shopping carts, and advanced reporting. 

Marketing can be complex. CRMs will help you stay organized and efficient and will also decrease your workload. 

Click here to see other digital marketing tools. 

3. MailChimp Helps You Master Email Marketing

You’ve probably heard people say that email is dead. That couldn’t be further from the truth. 

Email is still one of the most effective ways to market your business. 

The Mailchimp marketing platform is a popular choice among small businesses. You can integrate it with your CRM to upload email addresses and easily segment audiences.

You can also create landing pages, sign-up forms, and social media ads to get new contacts. 

4. Manage All of Your Social Media Pages on Buffer

Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, LinkedIn, and Reddit. These are the top social media platforms. 

If you have one account for each, that’s seven to manage every day.

Get yourself a social media manager app like Buffer software to schedule and publish your content across multiple channels. 

This program will make it easier for you to plan a long-term campaign and evaluate your content’s performance. Buffer is now offering advanced Instagram tools and e-commerce features. 

5. Need Eye-Catching Graphics? Sign up for Canva

Great visuals are so important in marketing. Don’t worry if you aren’t a graphic designer or can’t hire one.

Canva is a graphic design platform for people with no experience. Users create presentations, social media graphics, or advertising concepts. 

Canva offers stock images, filters, icons, and fonts in a drag-and-drop environment. Templates are also available for different projects. Beginners have access to tutorials.

Learn to Master Internet Marketing 

Use some of the tools we recommended above to get more leads and expand your business.

These simple and affordable digital marketing tools can help you shine whether you recently launched a startup or you’ve been in business for years. 

Looking to learn more about digital marketing? Browse the rest of our website to read about the latest technology, management software, social media, blogging, and SEO. 

By Ben Mattice

Benjamin Mattice is a freelance writer/editor, horror and sci-fi writer, SEO and affiliate marketing newbie, dog wrestler, cat wrangler, capoeirista, and long distance runner. He lives in the Palouse with his wife, three dogs, two cats, and two rats. Yes, that would probably be considered a mini-zoo.