In early 2019, Donald Trump announced he was going to create the U.S. Space Force. Then we all went home and had a good laugh because we all thought it was a joke.
But on December 20th, 2019, Space Force became a thing. Well…more than a thing. It became the first new branch of the U.S. Military since the U.S. Air Force was established in 1947.
We’re not going to talk about the real Space Force. Because, really, saying its name sounds like trying to suck a Jack in the Box shake with a paper straw. Instead, we’re going to talk about Steve Carrel and the new Netflix satirical comedy of the same name: Space Force.
From the creator of The Office and Parks and Recreation, Space Force follows the adventures of General Mark R. Naird. Set to take over command of the U.S. Air Force, Naird instead receives the surprise honor of heading the newest branch of the U.S. Military, The Space Force.
What does this all have to do with internet marketers? What I say it does, Space Cadet! Now drop and give me 20 leads!
1. The Nerds Often Win
Who is your competition? And what are you willing to do to beat them?
You might be like General Naird and think that brute force and overwhelming might (or money) will bring them to their knees. But, as Naird found out, sometimes it’s brains over brawn that does the trick.
Between the Space Force and the Air Force, who do you think would win in a combat simulation? If you looked at the number of nerds on each force, you’d probably guess that Air Force would wipe Space Force’s rear on the field. As it turns out, you’d be wrong.
Nerds are famous for finding novel ways to solve problems. While the jocks just want to punch and shoot people, the nerds are busy hacking the enemy’s stuff. Naird almost lost until his risk-averse scientists hacked the enemy’s space exoskeletons and forced them to walk haphazardly around the battlefield.
You too can utilize nerds. SEO nerds and the numbers guys at marketing companies can dance circles around your competition when it comes to boosting your leads and making you more money.
If you do win against your opponent and rank higher than him, give your nerds a special gift. Morale patches are kind of a secret joke among those in the armed forces. Naird gave his Dr. Adrian Mallory a patch for his victory and winks. I bet your nerds would appreciate a patch too.
2. Sometimes You Just Have to Trust Your Gut
Imagine you’re suddenly in charge of sending the largest rocket in history into space. You’re not a scientist. You’re a decorated general and you’re just used to blowing things up with hardware that just works.
You’re stuck working with scientists who don’t immediately jump at the idea of just pushing a button when it’s strategically advantageous. They’re persnickety and they don’t like risk.
Launch day comes and they’re like: “Sir, the weather isn’t perfect. We can’t launch today.” One of them is even carrying an umbrella on a sunny day because there’s a 10% chance of showers.
You’ve got the most important people in Congress coming to watch the launch and impressing them will secure future launches. What do you do?
You sing Kokomo by The Beatles while dancing alone in your office. And then you make a gut decision.
For General Naird, this worked. The launch was a success. His gut told him that a guy who carried an umbrella on a rainy day couldn’t be trusted to evaluate acceptable risk. And he was right.
As a marketer, you take risks by placing money on certain tactics that generally give you a return on that money. But knowing how to tackle a problem and what risk to take can often be a gut decision.
Gut decisions aren’t guesses. They’re a mix of past experiences, pattern recognition, and knowable data. All you need to do in these instances is allow your brain to put the pieces together and step out in faith.
3. Other Times You *Really* Should Trust The Experts
General Naird’s gut isn’t always right and neither is yours. Sometimes it might have just been that slightly off pastrami sandwich you ate for lunch. In those cases, you probably should have listened to the experts.
In Naird’s case, it was a matter of winning against the Chinese, a space war he was losing fast.
What do you do when the Chinese clip the solar panels off your brand-spankin’ new satellite? Well, according to Naird’s guy, you send a Chimpsternaut! Of course, the chimp was only trained to perform minor tasks on a space station and also play fetch with a dog. He wasn’t trained to fix satellites during a spacewalk.
Poor Chimpsternaut was captured by the Chinese and Naird’s satellite was toast.
Of course, Naird wouldn’t listen to his scientists because his gut told him Chimpsternaut was the answer. If he had listened to his experts, he’d have saved both his satellite and Chimpsternaut from the Chinese.
Similarly, your gut can’t always guide you when it comes to your marketing campaigns. And wisdom dictates you should at least learn from those who came before you.
Listen to podcasts and read blogs by prominent marketers. People who have successfully built businesses might have been in the exact same position you’ve been in.