With over a quarter of a million people employed as marketing managers in the US, your marketing proposal has a lot of competition.
Not only is your job challengingdetermining the demand for products and services, and then advertising to potential customers, for onebut you have to execute your ideas in a way that attracts your target audience. It has to encourage them to take a chance on you and what you’re offering.
Here, we’ll explain some guidelines behind writing a marketing proposal that will not only get you noticed but may even land you a straight approval. Let’s get started!
The Bones of Your Marketing Proposal
First, before you begin getting into the meat, you need to outline your proposal.
What are all the elements that should be included? How can you accurately represent your goals?
Your marketing proposal should include some (or better yet, all) of the following:
- Market research that highlights buying habits, the size of the market, its growth or decline, and any oncoming trends
- A well-defined and well-researched target market that takes a look at your likeliest buyers
- Competitive analysis that proves you’ve done your competitor research, which will then allow you to stand out
- The theme, perspective, or positioning of your business, product, or service (as in, how you’re going to market your niche)
- A market strategy that shows precisely how you plan to achieve your desired sales goals. This should be an all-encompassing look at your strategy (email, social media, print, etc.)
- A measurable budget plan
- Metrics you can use to determine and evaluate your progress (or lack of)
Having these ideas fleshed out, with measurable goals, gives the people you’re proposing to a well-rounded perspective on your entire plan.
This gives you authority, makes them more confident in your business ethic, and will show how dedicated you are to the product or service you’re marketing.
Consider a Proposal Template
With all the resources and platforms we have at our disposal, there’s no excuse for a lazily put-together marketing proposal.
You can find a modern, eye-catching, and cutting-edge proposal template on sites like AdobeSpark, Canva, and others. This tool allows you to create stunning proposals that grab the attention of your readers. These templates will especially stand out if your competition is crafting an average-at-best marketing proposal.
To make your plan unique, borrow a model from one of these sites (many of which are free), and make it your own by changing colors, images, or font sizes. That way, although you’ve taken the foundation of a template, it’s still specific to your style.
Avoid the Most Common Marketing Mistakes
Once you’ve done the above, the rest is smooth sailing, right?
Well, you still have to ensure you don’t blow the proposal by making one of the following errors:
- Having insufficient evidence or sources to back up claims made in your marketing plan
- Not having enough focus. You want your proposal to be as concise and to-the-point as possible
- Failing to market to current customers and only thinking about future customers. You want to foster repeat customer relationships
- Not crafting your unique selling proposition (USP) that makes you stand out
- Forgetting to focus on what your audience wantsas in, not catering to their specific needs
Get Approval Today!
Keeping the above information in mind, your marketing proposal will be on its way to success.
Take your time, do your research, and flesh out your ideas in a focused wayand you should be able to wow your audience.
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