Did you know 81% of people will check their social media accounts using their smartphones?
Digital marketing geared specifically for mobile users is super important because people are constantly using their phones. You need to be precise when it comes to planning out your hotel’s digital marketing strategy especially if you’re trying to target your mobile audience.
If you’re looking for better ways to improve your hotel mobile marketing, you’ve come to the right place. Keep reading for our guide on the six best hotel mobile marketing tips to increase reservations and drive sales.
1. Allow Online Reservations
The first way that you can help to increase your reservations is by enabling your guests to book reservations online. Booking reservations online is very convenient for both your staff as well as your guests.
It can also help to free up your phone line as well as give your staff more time to help the guests that are currently staying at your hotel.
In 2020, allowing your guests to book reservations online is something that they will be very pleased with. Many people hate talking on the phone especially when they have to give private and personal information.
They might feel better entering their personal information on their mobile device on a secure website.
2. Use Social Media to Your Advantage
Social media, especially Instagram, is a tool that you should take advantage of when advertising your hotel.
Creating a social media account is free, which is the easy part. Building your social media presence is the hard part.
You need to find the best way to advertise but also engage with your target audience. People don’t like to follow accounts that only post promotions.
If you’re looking for ways to spice up your social media presence, you might want to turn to the professionals. A digital marketing company can help you create content that will target your audience and attract the reservations that you’re looking for.
Make sure to check out HoningSteel.com, a company that will work with you to improve your hotel’s social media presence.
3. Create a Travel Blog
Adding a blogging component to your website can boost your hotel business. Blogging is good for SEO, or search engine optimization.
People are constantly using Google and other search engines from their smartphones. This is why you should definitely be creating interesting travel content that’s optimized for mobile search engines.
Creating regular travel blog content can help to get your website featured high in the search results. Offering travel guides for local places around your hotel can be one of the best ways to attract search engine users to your blog.
4. Branded Hotel App
Branded hotel apps are becoming more popular but you need to make sure you’re doing it the right way. Guests enjoy having access to hotel apps, as long as it benefits their stay significantly.
Make sure that your app has tons of awesome benefits and is easy to use. If the app doesn’t function properly or crashes a lot, then people aren’t going to want to use it.
An app with awesome features will help increase reservations at your hotel. These features could include things like a speedy check-in/check-out process, communication with the front desk, room key capabilities, or even the ability to order room service.
You need to make sure that you give your guests a reason to download your hotel app. If it is functional and makes their stay easier, it could be the reason why they book at your hotel again and again.
5. Functional Mobile Web Page
When it comes to your mobile web design, does it function properly, and is it easy to use on a smartphone? If the answer is no, start working on it right away.
Your mobile users should be able to access your web page with ease. Just like the users who access your website from their desktop computers, you want them to load the page quickly and be able to navigate it well.
If a website doesn’t load quickly and isn’t easily navigable on mobile, you will quickly lose web traffic. Make sure you work with a web developer who can make your website responsive.
6. Let Your Guests Text You
Like we mentioned earlier, some people hate talking on the phone and the perfect way around this is to let guests staying at the hotel send you text messages. When you ask your guests to opt into text messages, you can text them and they can text you.
This means that you could send them text messages to remind them about check-out, give them a wake-up call if requested, and even drive sign-ups for your loyalty program. On the other hand, your guests also have the ability to text you which means they can request room service, speak with the front desk, ask any questions they might have, or any other concerns they could have during their stay.
Giving your guests this option during their stay is a great way to make sure you’re providing the best service you possibly can. It is another way to make sure your guests will book with you again in the future.
Your Hotel Moblie Marketing Strategy
What are you doing when it comes to your hotel mobile marketing strategy? Adding in a few of our tips to your strategy can totally help you get more reservations.
People are constantly on their phones and if you’re creating engaging content specifically for them, chances are they will be more likely to book with you!
Make sure to bookmark our blog for more marketing advice and tips you can use in the future.