Did you know that only 50% of small businesses survive beyond the five-year mark?

If you want to give your business every chance at success, consider working with a marketing agency. A full-service marketing agency can equip you with all the tools you need to grow your business. Otherwise, you might fall behind your competitors.

Give your business the boost it needs to succeed. Keep reading to discover the five benefits of working with a marketing agency.

1. Connect With Customers

For any marketing campaign to generate results, it needs to connect with your customers.

Ask yourself, who are your target customers? What do they care about and what problems do they face?

A full-service marketing agency can complete thorough customer research. They’ll determine who your customers are based on demographics. For example, they might segment your broad target audience based on age, location, interests, or buying behaviors.

The more you know about your target audience, the more likely you’ll connect with customers. Once you do, you can appeal to their interests and start generating sales.

2. Keep Up With Competitors

One of the best ways for small businesses to keep up with bigger corporations is to use digital marketing agency services.

For example, you can create a search engine optimization (SEO) campaign. SEO will help your website posts rank higher on search engines. The higher you rank, the more website traffic you’ll attract.

A higher ranking will position you ahead of your competitors, too. 

Pay-per-click (PPC) advertising, on the other hand, allows you to advertise on social media and search engines like Google. You can work with a company like Two Trees PPC to create an effective PPC campaign. Then, people will click on your ads and visit your site.

Even with a tight marketing budget, you have a chance to keep up with bigger competitors when you use these techniques. 

3. Boost Your Brand

Many marketing agency services can help you improve brand awareness and recognition. People will immediately associate your product or services with your industry. They’ll know to choose you first.

For example, a full-service marketing agency can use mobile marketing strategies like geo-targeting to boost brand awareness.

Almost 80% of consumers use their phones to make purchases. If you’re not using mobile-optimization strategies, there’s a chance you’re losing sales.

4. Get Ahead of the Curve

It’s important to keep up with the latest marketing trends. If you don’t, you’ll fall behind your competitors.

The SEO algorithm changes every year. Web design trends change constantly as well. By working with a marketing agency, you can keep up with these trends to remain relevant to customers.

5. Improve Your ROI

Attempting strategies you’re unfamiliar with alone could waste valuable time and money. By working with a marketing agency, you have access to their expertise. They can help you develop strategies that will save you time and money.

By doing this, you can attract more business and improve your ROI.

Use a Full-Service Marketing Agency to Boost Your Business

By working with a full-service marketing agency, you can experience these benefits and more. By using an agency, you not only keep up with trends and boost your marketing efforts, but you also have more time to focus on your business.

Be sure to explore the other sections of our blog for more helpful tips like these.

By Ben Mattice

Benjamin Mattice is a freelance writer/editor, horror and sci-fi writer, SEO and affiliate marketing newbie, dog wrestler, cat wrangler, capoeirista, and long distance runner. He lives in the Palouse with his wife, three dogs, two cats, and two rats. Yes, that would probably be considered a mini-zoo.