Facebook services 1.3 billion users every month. To put that into perspective, that’s 1/7th of the entire world population.
What if you could market to 1/7th of the world population? You’d pour money into that strategy like a cop pounding donuts before a drug raid.
Even if you could access a portion of that marketing potential, you would see an incredible increase in revenue. So, why aren’t you jumping on it right now? Probably because Facebook marketing is such a wide and varied task.
Instead of hyperventilating, why don’t you choose one key aspect of the Facebook ecosystem. Facebook Messenger.
Today we’re going to learn about some effective Facebook Messenger marketing strategies and help you earn more.
1. Use All the Bots!
If you build it they will listen…if you build it right that is. There are chat builders out there that could help you create a chat bot for Messenger the right way.
It needs to sound as close to a real individual as possible. It needs to help clients and customers move down your marketing funnel. And it must be tailored to your audience.
You can use your newly-created Facebook Messenger bot to blast your audience. It sends out a greeting to all your contacts at once with the hope that it will engender conversation and ultimately sales.
2. Use Customer Support as a Funnel
56% of people prefer to text or message someone about a product problem. This comes from the fact most customer support call centers put you on hold.
Using Messenger to speed up your customer support does two things: it increases customer satisfaction thus increasing the chance of repeat customers. It gives you the chance to mention new opportunities to buy from you.
Your quick turnaround time will encourage people to buy more. They may not be thinking about buying something else when their product or service needs to be fixed, but they will come away knowing about an opportunity.
Don’t pressure them to buy. Remember, even though they bought already, they’re back at the top of the funnel. You have to entice them in again. They won’t respond to you shoving them from the back.
3. Get Personal
Ads are impersonal. They’re a billboard on the side of your information highway.
A conversation is personal. It’s a chance to connect and find out what your clients or customers actually want.
Once you’ve connected, your clients will feel an affinity for your brand. They’ll be more likely to buy your product because they’re buying from someone who cares.
Connecting with leads is an awesome opportunity. But what about those who’ve already bought from you? How do you convince them to buy again?
If you’ve convinced them to connect with your brand through Messenger, you have an opportunity. You can survey them to find out what products they were interested in. You could blast them opportunities to participate in sales and company events.
Again, you’re using Messenger as the top of your funnel. People at this stage will not be ready to buy whether they bought from you before or not.