Marketing articles are like parrots. Once a strategy is out there, it gets repeated over and over and over again.
I’ve been guilty of it in the past. “10 Marketing Strategies to Fuel Your Business Growth” ends up being “Write blogs,” “Use Social Media,” “Leverage Influencers” blah blah blah blah.
It’s fluff! These are the things everyone is already doing. And if you look at the organic traffic for these articles, it’s clear people are still searching and never finding what they’re looking for.
Today that’s going to change. Today we’re going to talk about some new and interesting marketing strategies. Ready? Scroll onward!
1. Google Maps Marketing
Even if you don’t have a physical location, Google Maps is an important marketing tool. Not only could you capture the people who are local to your business, but you will optimize your business presence online and that includes SEO.
76% of mobile searches are local searches. What if you could capture even a pittance of those searches? Wouldn’t you do it?
Google Maps marketing could impact how Google sees your business. If you rank on the 3-pack on Gooogle maps, you boost all of your SERPs subsequently.
What’s the 3-pack?
The 3-pack is the set of locations that appear first when you search using Google maps. To see any other results, you must tap a little arrow at the bottom of the screen. Ranking in the 3-pack is like ranking first on a Google page.
2. Strategic Partnerships
My town is a wine town. Tourists come from Seattle to get drunk…I mean go wine tasting…and tour the valley.
Getting a share of those tourist dollars is difficult. If you don’t have a strong presence in Walla Walla or you don’t have a store front downtown, you’re getting pennies instead of dollars.
One way businesses in town gain exposure is through strategic partnerships. If I were to open a specialty running store on an off street, I’d want to partner with the local bike store. We would cross promote since our sports are similar and yet different.
Find a more successful tangential business. Find a way to cross-promote.
In the YouTube world, this is called collaboration. You essentially merge your audiences together so that both parties benefit.
The big guy benefits by taking up a small fraction of your audience. But in return, you get access to all of their customers and clients for marketing.
3. Social Media Groups and Communities
While this is a commitment at first, social media groups and communities could be an incredible source of FREE marketing. And once you build it, it’s mostly self-sustaining.
On Facebook, you could leverage the Groups mechanic. Facebook allows you to create page for your business or organization and the use that page to create a fan group.
For example, Trail and Ultra-Running was an online merchandise and affiliate. They’ve created one of the most successful trail running communities on the internet. And their brand is at the forefront of hundreds of thousands of runners.
Do they moderate their own group? No. They’ve appointed other community members to do the moderation.
They now have access to thousands upon thousands of people.