The number one concern from marketers when it comes to visual marketing: time. More than 34% struggle with making graphics on a regular basis, 31% are concerned their designs are shoddy due to rushed labor, and 19% don’t have time to find sufficient data.
The first defense against time-wasting is a great tool. Would you rather use a manual saw on that tree trunk or a chainsaw? I’d rather use a chainsaw.
Today we’re going to examine five tools that will help you save time in creating your infographics.
Canva is for the marketer who isn’t trained in design. It’s not just an infographic tool. It includes design tools for all kinds of visual marketing and visual design work.
If you’re at a loss for an infographic idea, design ideas or visual content ideas, Canva has your back. You can pick from their large array of templates from banners to infographics.
Canva is freemium. This means that you can use its base tools for free, but if you want the best templates, you’ll have to pay for them. Also, customization is limited in the free version.
If you’re looking for something a bit more granular, try Venngage. It’s similar to Canvas in that it offers various templates to choose from. But their design ideas are more professional and higher quality.
Have you ever wanted to include interactive content embedded in your visual content? Then you can use Venngage’s widgets. They allow you to link maps and various charts within the graphic.
Why is Venngage second on my list if it’s so much better than Canva? Price. It’s only free for students. Otherwise it’s $19 per month for individuals and $49 a month for business. That’s steep for an infographic tool but worth it if you are a medium to large business that creates dozens of graphics a week.
Easel.ly lives up to its name. It’s EASY! Their template library is super accessible. But it’s not free. You only get templates from the Pro account which costs a measly $4 a month.
There is, however, a powerful sandbox design tool you can play with without registering for the service. If you have a background in design, then this tool should be your go-to.
The paid version allows you to take templates and customize them however you like. You can change and create charts, text, backgrounds, shapes, and more.
With Piktochart, you’re not stuck with traditional infographic sizes. Their templates fall into four categories: traditional infographic size, presentation size, poster, and report.
You can select a template or create from scratch. Some of the templates are free. The best ones require the Pro or Lite plans.
It uses a drag and drop system. You simply drag elements from menus and trays and drop them where you need in the graphic.
Visme is specifically designed with the marketer in mind. It’s a powerful tool for creating not just infographics but presentations, mock-ups, animations, banners and more.
It includes a free plan. But if you want to take advantage of their interactive infographics feature, you’ll have to pay $19 a month.