Instagram is among the most famous social networking platforms for sharing videos and photos, and enjoy millions of active users. Average people as well as business owners, entrepreneurs and celebs use it for sharing videos and photos with admirers and fans.

As one of the leading social media platforms in the world today, Instagram offers lots of opportunities for promotions and marketing who are willing to put in the time and effort to master it.

If you wish to market your personal brand or business through Instagram and are hoping to bag millions of followers, you’re definitely going to have your hands full.

To help with this process, let’s take a look at some of the recent numbers on Instagram, and how you can start reaching new users every day.

How to Grow a Massive Following on Instagram

Before we jump into our list of the best ways to increase your IG following, let’s first take a look at some of the recent numbers on Instagram.

  • 56.3% of Instagram users are Females and 43.7% are male.
  • 120.7 million Instagram users are from the US.
  • 37% of US adults use Instagram and the United States has the most number of Instagram users.
  • 89% of users are outside the US.
  • Six in ten online adults have Instagram accounts.
  • 30% of global Instagram audiences were aged between 18 and 24 years and 35 % aged between 25 and 34 years.
  • 72% of teens use Instagram.
  • 73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions.

Now that you have a better idea on the type of users and demographics using Instagram daily, let’s move on to our list of the best content creation and marketing methods to grow your reach.

1. Find the right niche

You have to choose a niche that you are really passionate about. For example, if you love exercising and love to teach people how to work out in proper ways, post workout videos on YouTube that can help you to attract a sizable number of followers. 

2. Use appropriate hashtags

Hashtags are used by people to look for content over social media platforms that they are interested about, which can lead them to be followers of those types of posts. Conduct research about the volumes of posts for the hashtags, and assess the results from the use of particular hashtags. Take out some time to explore Instagram and find all those features which can let you grab more followers. 

Use Instagram Stories and other special features, which can boost the number of followers that you have. Instagram Stories does not have likes and comments, and stay active for just a 24-hour period. This makes it convenient for users to move from one story to another. 

3. Always post authentic stuffs

You have to allow your personality to show through your posts, and make an impact on your followers. Communicate in a personal style, and try to express your own creativity in a natural manner while making posts about your adventures and experiences. When you create posts that appear to be artificial or staged, they can make fans lose interest in you and deem you as unoriginal. If they feel that you are associated with a brand and trying to push-sell products to them, they can quickly leave in huge numbers and never come back again. 

4. Socialize

Growing the number of followers involves efforts and time. You cannot get everything done from behind a desk. You have to go out and meet relevant people at appropriate events. This will make your network and follower count grow. Know about the products and experiences that you may cover through your Instagram profile. Not only is this an excellent way to bring in new free followers, it can also ensure that your content stays interesting and fresh, and allow you to learn things from other Instagram influencers.

5. Use your Instagram bio well

When your Instagram bio is seen for the first time, people generally take a decision whether or not they wish to follow you. It can be a great way to inform potential followers and give them an idea of what your profile focuses on, without using too many words. You should only include the information that is most vital to make the best first impression. 

If you are looking for some good examples of how BIO sections should be written, look no further than any of the richest Instagram users, who not only have millions of followers, but also generate thousands of dollars for every new sponsored post they make.

6. Make consistent posts on a specific schedule 

If you are an influencer who is busy, you will be hard-pressed for time to make posts. There will be lots of things to do, and it is thus essential for you to set a regular posting schedule on specific times. As an influencer you need to stick to the schedule, to be able to grow your followers. When you show up consistently, you can build a rapport with your followers based on trust. 

7. Engage with followers

You should always make careful responses to the questions and comments of your fans, so that they feel engaged and a part of your journey. It will show that you appreciate and care about them. You can learn about what kind of content they are in search of, and the kind of changes to make – which can draw more followers to your profile. 

8. Post high-quality photos

Never post poor quality photos. In order to stick to your posting schedule, do not keep posting inferior stuffs. Post photos that look natural and are visually attractive, which can engage your audience and show the types of experiences that your fans love.

Just uploading images right form your computer or phone to Instagram is easy enough, but will it provide for the best user experience? If you want to play around with the idea of creating custom images and making sure all of them are cropped correctly, this reference guide from HowToGeek will come in handy.

9. Try an organic follower growth pattern

While buying followers might look like a good thing to do, and a shortcut, you should try to grow your follower count organically and honestly. With fraud followers, you will only end up harming your reputation and brands and clients will not trust you anymore if fake fans are found out. 

10. Have patience

Keep a patient approach, given that nothing is achieved overnight. You have to invest some time and efforts to be able to build a strong follower base. You might not see results immediately, but with a consistent approach, you can build an image of a reliable influencer with valuable content. 

How to Benefit from the Billion Plus Users on Instagram

Just like all social networking platforms, we all start out with ZERO followers on day one. When you see other brands and accounts with millions of followers, it can be very discouraging and might even make you want to stop your channel altogether.

Just remember, each of these accounts with millions of followers and fans also started out with “0” at some point!

Be sure to run through the list above and start implementing each of these recommended solutions and methods into your own Instagram content creation and marketing efforts today.

By zacjohnson

Zac Johnson is an entrepreneur with more than 20 years of online marketing and business experience. Follow his blogs at and