The Real Estate business is considered non-essential by many states right now. When a crisis hits, agencies take the brunt of the blow. And besides, many clients won’t want to look at houses during a pandemic.
But it’s not the time to become lax in your marketing. Once restrictions ease up, you’re going to see a backlog of people wanting to sell and buy. And when the rush happens, you want to be the first out of the gate.
How do you do this? By blowing away the competition with your marketing. Below you’ll find some of my top tips for real estate marketing. Keep scrolling to find out!
1. Blast That Hot Sheet
It used to be that the MLS kept eminent listings hidden from consumers. It was up to realtors to tell their clients about potential properties. Some states still keep those things secret.
If you can use your local real estate hot sheet, do so. Link to it through social media. Paste it onto your website. And do it as soon as it’s available.
Let people know that they get special access to the latest and upcoming properties through you.
2. Be Consistent in Your Branding
People around town should recognize your logo and your colors from a block away. You want them to see your sign in someone’s yard and think your name.
This means that everything from your calling card to your Facebook page need to have a cohesive theme. Pick three colors and stick with them. Create a logo out of your name that’s easy to read. And be sure every page on your website uses the same color scheme and the same formatting.
3. Make Your Site Mobile-Firendly
Have you ever tried to access a website on your smartphone and had to pinch and zoom to see what was on the site? That site was not mobile-friendly.
61% of users are likely to leave if they see the site isn’t mobile-friendly. Are you willing to lose 61% of your leads just because you refuse to move forward into the 21st Century?
I didn’t think so.
Choose a site builder like Wix or Squarespace that have inbuilt mobile-readiness. This way you don’t have to mess with site conversions and complicated tools.
4. Reach a Large Audience Through Instagram
Are you a stellar photographer? Can you knock your friends to the next century with your photos? Start an Instagram account for your business.
Instagram is not longer just for the filtered hipster anymore. It’s almost more popular than Facebook and it’s the easiest social media platform to use as a marketing tool.
It’s all in the hashtag.
If you thought hashtags were a pumpkin spice valley girl thing — #basic! think again!
Hashtags are the new keyword. With the right hashtags, you can target the most valuable leads on the market.
Simply look at what the most successful realtors use on their Instagram accounts. Copy their hashtags. You can use up to 30 of them.
Be sure to post daily. Pick a time that will reach your user when they’re more likely going to be on the platform. For me, I want to target an international audience so I post at 9PM. But you might want to post at 5PM when most of your leads will just be getting off work and checking their phones.