So, you’re looking for new and creative ways to market your dentistry business. You’ve had some success with various advertising methods in the past, but you want to try something new in the coming months.
When it comes to dental marketing, finding ways to target your existing customers as well as people in your surrounding area, should be your primary goal. And by using some traditional marketing techniques as well as a few new ideas, you can do just that!
So what are the best ways to market your dentistry business? And are there any strategies you should consider using more than others? We’ll break all that information down for you in this article!
Now then, let’s get started!
1. Facebook Ads
Did you know that Facebook has over 2.5 billion active monthly users? It goes without saying, but getting on Facebook and getting your branding in front of potential and existing patients is more than a good idea.
The best way to do just that? Take advantage of Facebook’s ad program that targets users in your area. That way, you can let them know you exist and encourage them to stop by your location for a cleaning or check-up.
2. Local SEO
Another great way to promote your local market online is to take advantage of local SEO. Doing things like signing up for Google My Business can help you rank higher for local searches, and thus, grow your patient list more quickly.
Planning a dental SEO strategy for something like a blog is also a good idea. This is especially true if you have someone skilled at blogging on your staff, or room in the budget to invest in a professional website.
3. Email Marketing
If you’re not already taking advantage of email marketing, consider making it the one area you decide to focus most on going forward. Email marketing is a great way to keep in contact with your current patient base.
That way you can retain patients, making it that much easier to grow and expand.
4. Social Media Marketing
We touched on Facebook earlier, but social media marketing, in general, is more than worth pursuing. It’s easy to do in-house, super affordable, and you can get significant results if you do it correctly.
Yelp reviews are massive online and for a good reason. People trust hearing reviews from other people, and Yelp makes it easy for folks to review anything and everyone.
Encouraging your patients to leave a Yelp review is helpful, but signing up and claiming your business will help you rank higher, too.
6. A Referral Program
As we just touched on, positive reviews work well. And while Yelp is excellent, people are even more likely to trust their friends than a random stranger on the internet.
By creating a referral program, you’ll be encouraging your current patients to brag about you to their friends. You’ll also be making your current patients happy by rewarding them for their efforts, which is just as important and growing your business.
7. Video Advertisements
Did you know that video content is the most popular type of content online today? That’s why if you aren’t already, you should be making videos advertising your business.
The best part? You can post these videos to multiple platforms, reaching a broad audience with just a few clicks.
8. Direct Mail Advertisements
While it may seem a bit old school, direct mail advertisements still pack quite a punch.
Getting well-designed ads drawn up and printed won’t break the bank. And mailing them out to your existing customers, or a specific neighborhood, is a piece of cake, too.
9. Sponsoring Local Events
One of the best ways to let your local community know your business exists is to get out in the community and interact with folks. And by sponsoring local events and supporting those events in-person, you can get your name and face in front of tons of potential patients.
Need a few ideas on how to get involved with your local community? Consider participating in a holiday parade or two at the end of the year. Sponsoring a youth sports team is a great way to get your name and logo out there, too.
10. New Customer Specials
Expanding and growing your business is the primary goal of advertising. And by offering new customer specials and deals, you can encourage people to walk through your doors for the first time.
If you plan to use this strategy, be sure to do something similar for your existing customers, too. Making everyone feel important should be one of your top priorities.
Dental Marketing Strategies That Work
Well, there you have itâ€”10 dental marketing strategies that work! So, as long as you invest in one of the advertising techniques on this list, you should be able to get the results you’re looking for.
Remember, taking care of your current patients is just as important as gaining new ones. Be sure to find ways to reward people for their loyalty, or even have them help you grow by creating a referral program.
Taking advantage of the internet is a great idea, too. From local SEO and Yelp reviews to social media marketing and blogging, there are a ton of ways to get your name out there via the web.
With that said, traditional marketing strategies like direct mail advertisements and getting involved in the community also work great.
Looking for more ways to grow and expand your business? Check out our blog!