Think your small business doesn’t need SEO services? Think again.

There are 1.75 billion websites out there, with thousands more going live every day. If you aren’t actively optimizing your site with SEO, guess what?

No one will ever find it.

Small business SEO services aren’t optional anymore. If you want to get your business site in front of as many eyes as possible, you need the help of an SEO expert.

What can SEO services do for your business? Here are 4 things you can expect.

1. Increased Online Visibility

3 in 4 users never click past the first page of search results. Even on that coveted first page, the first five results get 67% of the clicks.

What’s the takeaway? If your business isn’t listed on the first page of results, you’re missing out on the bulk of potential customers seeking your services. Most won’t even know you exist!

SEO companies understand Google’s ranking methods and algorithms. They know how to optimize your website, both on and off the page, to appear higher in the search results. This will ultimately drive more traffic to your site.

2. More Functional Website

Does your website only look great on a computer screen, or is it also optimized for mobile use?

Nearly 55% of users access the internet from a smartphone or tablet. If your website isn’t easy to view and navigate from a mobile device, you may lose visitors before they ever explore your site.

SEO services can improve the appearance and functionality of your website across all devices. They’ll make sure it loads quickly and correctly and is easy to understand and navigate.

3. Provides Measurable Results

How much do you know about Google analytics or online marketing campaigns? Do you have the time (or desire) to learn?

SEO services for small businesses take all the guesswork out of your marketing efforts. They know exactly how to analyze the numbers and where to make adjustments.

Your SEO company can provide you with a detailed breakdown of your site’s traffic and where it’s coming from. They can measure the performance of your campaigns so you can see where those advertising dollars are going (and if you’re getting a good ROI).

4. Enhanced Local Awareness

People love supporting local businesses, but first they have to know about you!

Your SEO consultant won’t just help to boost your general online presence. They’ll also make you easier to find in your local city, state, or region.

This might include getting you listed in local business directories and running ad campaigns targeted to your locale. They’ll also ensure your business listings are consistent everywhere you appear online.

Small Business SEO Services: Final Thoughts

The days of making a simple website that drives a lot of traffic to your business are over.

With so much competition online, you need to be proactive. Small business SEO services will optimize your site for Google and (most importantly) improve your ranking in the search results.

The higher you appear in search results, the more people will discover your business. That’s an investment that’s well worth it!

Did you find this article helpful? Be sure to read our other posts for more great information.

By Ben Mattice

Benjamin Mattice is a freelance writer/editor, horror and sci-fi writer, SEO and affiliate marketing newbie, dog wrestler, cat wrangler, capoeirista, and long distance runner. He lives in the Palouse with his wife, three dogs, two cats, and two rats. Yes, that would probably be considered a mini-zoo.