Are you planning to attend trade shows this 2020 to help your business grow?
Some people say trade shows are yesteryear’s strategy however that isn’t accurate. Trade shows offer so many benefits including creating impressions and lead generation.
Attending trade shows is also a cost-effective marketing tactic. Reports point out that you could spend $259 for a face-to-face meeting at a prospect’s office. Meanwhile, you could pay only $142 to join a trade show and still meet prospects face-to-face.
Below, we have a list of 5 key trade show tips for this year. Reap those benefits and more at an upcoming trade show. Be ready and be successful at the trade show and beyond.
1. Focus on Brand Presentation
How you present your brand to the attendees can say a lot about your business. You want an impressive product display that attendees will remember. It can be difficult to stand out at times like this but it is possible.
How’s your brand presentation?
How much space do you have? Is it enough to create a funky, high-end-looking, or comfortable booth? Can you present a space that seems like it belongs in a spa or club?
Create an atmosphere that invites attendees. It’s one of the best things you can do for a great first impression. Creating an out-of-this-event atmosphere also helps your brand stand out.
Always plan your exhibit for your audience. Set up highlights to draw them in and make sure it’s where the tour begins. If you can, create a comprehensive story for them to follow as they tour.
2. Use Tech to Your Advantage
You need to be proactive. Before you go, promote your trade show booth via social media. Use and engage on social media to build up hype around your brand.
Twitter, Facebook, and LinkedIn are some of the best places to let people know you’ll attend a trade show. Whenever you post, make sure you add the date and place of the trade show. Don’t forget to put up a map of the area and point out where your booth or area will be.
Post stories on social and take advantage of FOMO or the fear of missing out. You can also make the most out of the trade show by filming it. Later, use these clips for your video content.
During the trade show, don’t forget to set up an LED screen or two to display info about your brand. If you’re selling tech products, give demos. You can also do the same with non-tech products via AR or VR.
3. Trade Show Tips for Engaging Attendees
Let’s talk about trade show tips for exhibitors who want to hook people in. It’s not enough to have a shiny area that brings attendees to you. You have to hook them in and make them stay long enough to learn about your brand.
First, keep everything organized. A neat and well-designed exhibit does wonders for your business. It’s also smart to have a log sheet where clients can record their emails for you to follow up on later.
Have a trade show tour guide system for your clients. This way, they get a comprehensive tour of your exhibit. When they leave your area, don’t forget to offer freebies with your brand and contact info printed on them.
It’s also important to remember that trade shows often last a whole day. Your employees won’t be the only ones tired by the middle or end of it. If you have space, set up an open sitting spot by your area for attendees who need a little break.
4. Do Your Research
As with most things, the secret to trade show success is research. Start with internal research. Is your budget enough to book a big space?
Which of your employees should you bring to the trade show as your A-Team? What kind of giveaways should you offer the attendees? What strategy will give you the best ROI for your goals?
However, it’s not enough to know about the event and your place in it. You also need to research the people attending it. Is your audience going to be CEOs, fresh graduates, or other business owners?
Many trade shows will have lists of attendees in advance. Check them out and find out which of these attendees will find the most value in your business. Knowing your audience allows you to prepare to meet their interests.
Once you figure out who they are, introduce yourself.
You can do this via email, phone, or social media 4-6 weeks before the show. Don’t be too aggressive or spammy. Instead, let them know you want to meet them and encourage them to visit your booth.
5. Remember to Do a Follow-Up
The business that shines in a trade show best practices a follow-up strategy. Don’t feel content that you’ve done your job once the trade show is over. Get on your phone or computer and talk to the contacts you made from the show.
Send emails to remind them of your brand. Schedule meetings and phone calls and ask about the items or services they bought. If they own a store, ask them about establishing a market for your products.
Talk to them as soon as you can after the event while their memory of your brand is still vivid. This is one of the most valuable trade show tips you need to learn and practice. It’s a way to make every lead count.
It also shows your buyers that they were right to put their trust in you. If you can spare the time to follow up on them, then you care for their business. It might seem like a small, insignificant thing but it can do wonders for your business and theirs.
Nurture Your Brand Through Trade Shows
Trade shows hold a lot of benefits for your business and brand. It’s a great way to stand out among your competition and connect with other businesses. It also holds the potential for lead generation, more sales, and educating audiences.
Take advantage of these trade show tips for a successful 2020 and beyond. We hope you enjoyed this guide and if you want to see more content like this, check out our other informative business-related posts today!