eCommerce sales were slated to grow to 63% by 2019. We’re going to rock those predictions this year.

You want to be part of that monumental growth, but you’ve not seen your share. You’ve tried all the “staples.” PPC, SEO, Social Media. And sales still trickle.

What are the other eCommerce peeps doing that you don’t? Today we’re going to solve that mystery. Here are a few tricks that will boost your eCommerce sales.

1. Guaranteed Delivery Dates

Alright, yes, Amazon can do this and cover their butts because they’re huge. While you might not be able to guarantee a specific date like Amazon, you can estimate a date range.

But how will this compel people to buy?

If you’ve used Amazon lately, you’ll know they milk their two-day Prime shipping for every single drop marketing power. At the bottom of every prime listing is a promise. “Order this within x-minutes and you’ll receive your thing on x-day.”

Usually, this is an upcoming day within the week. And this strategy sparks the imagination. Your customers will imagine using opening the package like it’s Christmas in July. They’ll imagine using or wearing the item on that day. They’ll imagine the people they’ll impress with the item.

The excitement is sometimes enough to cause them to impulse buy.

2. Limited Time Offers

Loss aversion is more than just a fear of losing your keys. It’s a marketing psychological tactic you should take advantage of.

If you remember in the early aughts Walmart used this tactic to get people to buy from them. They called the tactic “rollback prices.” They would display a product with its “original” price slashed down the middle and the discounted price right next to it.

They want you to think that you’ll miss out on a discount if you don’t buy the product right now. Places like Amazon will often put a time limit on these savings.

Suddenly, it’s more costly to wait on your decision. Might as well buy it right now, huh?

On top of showing the slashed price, they’ll show you the discount. They’re reasoning with you. “If you buy now, not only will you get a discount, but you ‘get back’ this much of the original price.”

If you go to places like Grocery Outlet, they’ll even total up your “savings.” Of course, places like Grocery Outlet only use the most expensive prices in town for comparison.

3. The Abandoned Cart Email

Have you ever added something to your shopping car and then said, “Nah!” Maybe you found the same item cheaper elsewhere. Maybe you decided not to spend that day. Either way, you left that cart full and the eCommerce people were like WTF?!

If you’re the eCommerce guy, then you can totally do something about that full shopping cart. Send it to the customer via email.

No, this isn’t some Wonkavision thing. It’s just a “hey! You forgot about this shopping cart, click me to get the stuff you forgot!”

Close to 50% will open the email and 13% will click the link. As the Mandalorian said, “I like those odds.”

By Ben Mattice

Benjamin Mattice is a freelance writer/editor, horror and sci-fi writer, SEO and affiliate marketing newbie, dog wrestler, cat wrangler, capoeirista, and long distance runner. He lives in the Palouse with his wife, three dogs, two cats, and two rats. Yes, that would probably be considered a mini-zoo.