Escape rooms are a booming industry and have been popular ever since the first escape room opened in Japan in 2007.
Escape rooms are not only a profitable business but they’re fun to manage. You can work on crafting puzzles and complex labyrinths that will intrigue your guests.
But escape room owners often face one major obstacle. Crafting a storyline is difficult — especially when you’re facing competition from other escape rooms.
Here’s how to “wow” your audience and craft brilliant storylines for your escape room.
Stick to a Genre
Do you love a good thriller? Or are you a sucker for comedy? Escape room storylines can fit many genres. From intriguing mysteries to terrifying horror, your storyline should fit a niche to entice specific players.
However, your escape room should appeal to a wide demographic. This will not only help bring in more customers but your escape room will stand out amongst your niche competitors.
However, every escape room owner should remember one crucial fact…
Know Your Audience
Everyone loves escape rooms for the challenge and the thrilling adventure. Tie your storyline into these concepts.
As you start gaining more customers, you’ll understand what your guests enjoy. You’ll also study the popularity of certain rooms and can use those similar concepts.
If your escape room is new, you may not have a good view of your audience. Attract the guests you know will want to participate in your escape room.
Create Well-Defined Roles and Characters
Characters are an integral part of every story. Clearly define your characters and assign your customers a specific role.
Many escape room storylines are too general or they don’t have many characters. When your audience acts as specific characters, your story seems more realistic.
Let your players choose the roles that appeal to them but don’t go too specific.
Let the characters come as a surprise. For example, one character could be the villain and the rest of the group are the hostages — but they won’t know until the game begins.
Don’t Forget the Twists!
Plot twists make a story memorable. Include plot twists in your escape room storyline.
Plot twists are crucial for escape rooms because your players are too focused on solving the puzzles. This means they won’t expect a plot twist.
When a twist comes along, this will make the escape room more fun and exciting.
You can look to famous plot twists for inspiration; for example, the famous short story “To Serve Man” where aliens visit the earth and offer peace.
At the end of the story, you discover the aliens are trying to eat the humans.
Make the twist affect the rest of the game. This way, the game becomes unpredictable and more challenging for your players.
Create the Most Intriguing Escape Room Storylines
Escape rooms are a booming trend. But it’s easy to create a generic escape room storyline. Use these tips to make your escape room storyline more intriguing!
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