Did you know that 88% of customers won’t return to a website if they have a bad experience?

Whether your site continually crashes or your media won’t load, bad user experience can result in decreased website and app traffic and even sales loss.

But user experience encompasses more factors than just the general performance of your website and app.

With technology increasing every year, it’s important to implement some of these tech advances toward your website and app.

These technology advances improve your user’s experience and inspire them to come back to your website.

Here are 9 UX trends and updates you should use for your website and app.

Personal User Interface (PUI)

What’s the best way to enhance a user’s experience? Let the user design their own interface. That’s why more companies are implementing a personal user interface, shortened as PUI.

PUIs are flexible. You can provide options so users can choose the aesthetic look of the interface. For example, YouTube offers a dark theme option as well as their classic white screen.

You can also monitor a user’s behavior and recommend different pages, products, and other services. The most recognizable example of this metric is Netflix.

Netflix remembers the type of programs you watch and can recommend additional programs to watch.

Voice-User Interface (VUI)

Voice commands are becoming more popular. Now, you can let users navigate your website and app with voice commands. This implementation is called a voice-user interface, or shortened to VUI.

There are additional VUI benefits. Voice commands are faster, more efficient, and are more popular amongst users.

It’s predicted voice commands are the future of website navigation.

Other core VUI aspects include natural language understand (NLU), automatic speech recognition (ASR), and text to speech (TTS).

Cross-Platform Apps

We’re moving beyond responsive websites and creating responsive apps.

App use is not only popular on mobile phones and tablets but also on desktops. Having an app is no longer an option. It’s also necessary to take your app a step further and optimize it as a cross-platform app.

This means your app should perform and look well on all devices: mobile, tablet, and desktop. This helps improve the UX quality of the app and opens your app up to a wider audience.

Augmented Reality (AR)

Virtual reality is so 2019. In 2020, expect to take advantage of augmented reality. Augmented reality, shortened to AR, uses an image in real-time but implements an animation using your phone.

The best example is the game Pokemon Go. You navigate the game using your camera. Even though the Pokemon aren’t real, they appear on your phone in real-time so you can catch them.

You can implement AR into your app in various ways. Common examples include seeing how an item will look in your home or how an accessory will look on you.


Videos are taking over the digital landscape. 55% of web users watch videos online daily. If you want to promote a specific video, display the video on your website and app.

There are a few best practices to remember. Always compress the size of your video. This loads the video faster and the video doesn’t interfere with your website performance.

It’s also important to keep your video short so the video doesn’t distract users from other crucial actions, such as buying a product.

Material Design

Do you still think minimalism reigns? Not in 2020! Instead, optimize your website and app for material design. Material design comes from the minds of Google and is commonly seen on Android phones.

Material design uses a combination of textures and patterns to improve functionality. Examples include responsive animations, 3D icons, grid-based layouts, and shadow depth effects.

It’s easy to turn material design into a chaotic mix of different textures and patterns.

You should always keep some elements of flat and minimalist design, which include laying all elements on a single surface and using simple colors and fonts.

You can also trust a UI/UX design agency to use material design the right way.

Simple Navigation

The average web user has a short attention span and doesn’t want to navigate a complex website. Make navigation as simple and straightforward as possible.

The best example is keeping all important content on the homepage, only requiring the user to scroll down.

One-page websites are also effective, as long as you provide clear buttons and actions (such as a sign-up page).

Another navigation trend that’s dominating is removing the navigation bars.

Instead of displaying the menu front and center, many websites don’t introduce the menu bar unless the user requests it.

To find the menu, implement the “menu” icon (the three stacked bars) and the user can navigate the menu pages.

Biometric Authentication

Security is the forefront of everyone’s concerns. Implementing higher security standards will create more trust.

While more businesses use two-factor authentication (typing a password and then sending a code via text message), biometric authentication is becoming more common.

Biometric authentication uses biometrics to confirm the user’s identty.

Scanning fingerprints is the most common example, such as using your fingerprint to unlock your phone.

Facial recognition is also widely used, which is when the phone or app confirms your identity by scanning your face.

Focus On Content

The one web and app design trend that will never die is content optimization. But how do you use content in a UX-friendly way?

We’re seeing UX advancements, such as PUIs, applied to content. For example, if you own a blog and a user enjoys reading a specific article, PUIs can recommend similar articles based on the user’s content preferences.

Implement These UX Design Trends Today

UX design is essential to keep your audience engaged and to drive conversions.

How do you ensure your UX design is keeping up with the modern digital landscape? Implement these 2020 UX trends into your website and app.

Do you want to keep things old school? Logo stickers are still useful! Here are the best uses for your business stickers.

By Ben Mattice

Benjamin Mattice is a freelance writer/editor, horror and sci-fi writer, SEO and affiliate marketing newbie, dog wrestler, cat wrangler, capoeirista, and long distance runner. He lives in the Palouse with his wife, three dogs, two cats, and two rats. Yes, that would probably be considered a mini-zoo.