Digital marketing helps improve your brand awareness and is powerful enough to help you rise above the competition.
But is digital visibility more difficult to achieve? Are you facing more competition in a digital landscape?
If you’re struggling to reach a digital audience, you may be missing integral components in your marketing strategy. For example, 46% of small businesses don’t even have a website.
With a new decade around the corner, it’s time to revamp your marketing strategy.
2020 is continuing some previous trends while upholding new marketing innovations. To run a successful marketing campaign, your marketing strategy should include these 8 components.
1. A Goal-Driven Marketing Strategy
Marketing goals will never stop being trendy. If you don’t set goals, how will you gauge your campaign’s success?
Before you plan your 2020 marketing strategy, take a look at the past year’s marketing strategy and find areas of improvement.
Common examples include trying different strategies, KPI improvements, and improving lead conversions.
You should use the SMART model when creating your marketing goals. SMART is an acronym that stands for Specific, Measurable, Attainable, Relevant, and Timely.
2. An Effective Budget
Marketing isn’t cheap and you can easily spend too much money if you don’t set a budget.
Ultimately, the budget you set depends on your industry. But the average business sets aside 11% of their annual profits toward marketing.
Divide this amount toward the different factors of marketing, such as content, social media, video, media, and paid ads.
You should also weigh out your different spending options; for example, should you hire a marketing staff, freelance your marketing efforts to contractors, or outsource your marketing?
3. Redesign Your Website
Is your website so 2016? If you haven’t invested in a website makeover, it more than likely is.
Web design and performance technology are rapidly increasing. The web design trends of past years may be completely outdated in 2020.
While web design in 2020 still fits a responsive trend, it goes a step further by integrating bold style and media optimization. As well as the creative elements, performance factors still play a huge role, specifically UI/UX.
Security is also on everyone’s mind. Convert your website to HTTPS, update your website whenever you can, and offer a secure platform for customer data.
4. Create (Or Update) Your Brand
Your brand embodies your company’s unique personality.
Your customers will see your brand across all platforms, whether it be your product packaging or social media. If your business still hasn’t created an identifiable brand, 2020 is your time to boost your branding efforts.
The goal of a brand is to be easily recognized. Whether it’s a color scheme, a font, or a slogan, your customers should recognize these branding elements.
Do you already have a brand? 2020 may be time for a brand makeover. While you shouldn’t change your branding too severely, your brand should be flexible enough to stay modern while still pertaining to your business.
Branding makeovers include logo adaptability, improved visual content, social media-driven branding, company hashtags, and tech-based branding.
5. Innovative Email Marketing
Not only does email marketing still exist, but it’s also a core component of your 2020 marketing strategy. But essential email marketing tactics are required for an effective strategy.
Don’t settle for a traditional newsletter; engage your recipients by displaying your products on the email and including a call to action for every email.
Make customer interaction easy with clickable buttons that direct the recipient to your website or any other page that leads them through the sales funnel.
Not selling anything? Your email newsletters should be content-driven. Optimize all emails for media, especially video and infographics.
You should also ensure your emails are appearing in recipients’ main inboxes and not their promotional or spam folders. Try and remove any spam elements that could force your emails out of the primary inbox.
6. Consistent Blogging and Content Creation
Content is still king in 2020. Even with videos becoming more common, you shouldn’t destroy your blogging and writing strategy.
Content engages customers and helps educate your website viewers.
All of these factors can increase your website traffic. Powerful content can also help you become a web authority so you dominate the search engine results.
If you haven’t yet, create a blog on your business website. If you already blog, don’t stop your efforts.
But don’t settle for any blogging strategy. Long-form content is dominating — keep your content between 1,000 and 1,500 words. You should also aim to post a blog once or twice a week.
7. Invest in Targeted Advertising and PPC
PPC management is not going anywhere in 2020. But you should be mindful when investing in ads. Targeted ads are the key.
Web algorithms are smart enough to identify customer data as well as interests and passions.
This ensures your ads will not only improve your brand awareness but will appear for those who are more likely to purchase a product.
As a result, your advertising efforts will be more successful and you may even save money.
But don’t rely on these algorithms to do the job for you. You should still conduct testing, use effective media and copy, and only invest in the platforms that provide the most success.
8. Improve Your Social Media Presence
Social media still reigns in 2020. 42% of the world’s population uses social media. But it’s not enough to host active social media accounts. You should strive to improve your overall presence.
Utilize the powers of effective platforms such as Facebook, LinkedIn, Instagram, Pinterest, and Twitter. Always research which platforms your audience uses.
While you should try each social platform, it’s normal to find success on some and not all. This is why you should be selective with your social ad dollars.
Create an Effective Marketing Strategy for 2020
Every year, marketers should revise their strategy to keep up with the trends. This not only ensures your digital visibility improves but you will keep up with any marketing advancements.
2020 uses a combination of innovation, tech, and traditional marketing tactics. Be sure to include each of these components in your marketing for your strategy next year.
Affiliate marketing will also reign in 2020. Read our advice on affiliate marketing ideas and niches.