As a trail runner, I get songs stuck in my head all the time. I’ll be out on the trail and suddenly have my own soundtrack. Problem is, it’s typically a short, poorly memorized section of one song on loop for hours on end.
I see this as proof we can’t escape music. It’s in our cars, our elevators, our stores, and we even choose to listen to it. And it changes our brains in every way imaginable.
Music attaches to memory. Try listening to an album from your youth. Where does it take you? I’d imagine someplace special like a first date or a bonfire on the beach with your best friend.
There’s a way to use music as an Instagram growth hack. Here’s how influencers are doing it.
Deezer Makes It Easy
Instagram posts are all about mood. That’s why we filter our photos.
But what else sets the mood? Think of the cliche way to woo someone. Soft candlelight, a nice dinner, and oh, right, a bit of jazz in the background (or R&B?).
Unless you’re creating videos on your Instagram (which still brings some engagement), you’re unable to attach the sound of music to your posts. But lyrics are the bedrock of anything not instrumental. It’s what grounds us to a beat or a melody.
If you’re wanting to set the mood for your followers, simply attach song lyrics to your Instagram post.
Recently, Deezer made this incredibly simple. Now this hack is for Instagram Stories only. You’ll still have to copy and paste for traditional Instagram posts. But you can quickly slap the “Lyrics” symbol in Deezer and it allows you to crop and post up to five lines of a song directly to Instagram Stories.
Previously, Instagram only allowed you to redirect followers to a song on Deezer. This is an incredible upgrade that could spell big dividends for online marketers trying to stay on top of their game.