You can’t build a house without a hammer. Neither can you build a house with only a hammer.

That’s not just popular wisdom, it’s applicable wisdom. Just like a writer is nothing without a pen or computer, an online marketer is nothing without their tools.

Here are three essentials you need in your online marketing toolbox.

1. SEO Backlink Strategy Software

Yes, you can do online marketing without SEO. And sometimes you might not have a need for it. But for the 80% of us who do use SEO on a regular basis, we need a way to make things easier.

We all know about the free keyword tools and various common APIs. But since you need dozens if not hundreds of backlinks for a successful SEO strategy, you need a way to monitor and strengthen the backlink side of your plan.

Tools like‘s Backlink strategy software will help you keep track of every aspect of your backlinks. This includes how long posts who link to you are, how many primary links you have, how many link directly to your home page, etc.

Broken links are another downer in the SEO world. You want to fix those as fast as possible. This tool will automatically download you link data and give you what you need to fix your backlink profiles.

2. A Graphic Design Tool

Even if you dabble in HTML or you got a design degree in college, you probably don’t have a large array of design tools downloaded and at the ready.

That’s ok. You don’t need a thousand dollars worth of software to make your site look good.

One of my favorite tools is Canva. It’s a jack of all trades sort of online software and you can learn to design anything from logos to icons. Or you could just follow a template.

3. Social Media Automation

You’re busy and you don’t have time for shallow work. Unfortunately, while it’s shallow work, social media is an integral part of online marketing.

What if you could just automate your social media interactions? Buffer is one of the best tools out there for this. You can set and forget about your social media updates and then schedule time to go and respond.

You can use a browser extension or the mobile app. It can help you set up an ideal posting schedule and once that’s locked in, the rest is easy.

Don’t Skimp

You get what you put in. That’s the truth when it comes to online marketing tools.

If you buy something cheap or free, you’re going to get cheap results. Make sure you read reviews before investing in a tool. And be wise about where you get your information from.

By Ben Mattice

Benjamin Mattice is a freelance writer/editor, horror and sci-fi writer, SEO and affiliate marketing newbie, dog wrestler, cat wrangler, capoeirista, and long distance runner. He lives in the Palouse with his wife, three dogs, two cats, and two rats. Yes, that would probably be considered a mini-zoo.