Plumbing is an ancient device. The earliest known water pipes date back to 4000-3000 B.C. in India. It took nearly 6000 years for us to invent the modern toilet.

What then does a plumber need with contemporary digital technology? You don’t need the internet to fix a drain problem.

What the regular Joe often forgets is that plumbers have to be businessmen too. And if you’re a plumber who wants to eat and pay their mortgage, you’ve gotta have an online presence.

Here are the reasons any businessman needs SEO.

1. Long Term Benefit

Unless you became a plumber to become a businessman, you probably don’t have a business degree. You’re thinking about pipes not future business strategy.

But you are running a business, and a profitable business has long-term potential. The internet isn’t going away. Thus, more of your potential clients and customers are going to be online in the future.

What you do to your site now to implement SEO recommendations will have lasting increases in business both a few months from now and ten years from now.

2. Educates Your Clients for New Revenue

In the last six years, Google has put emphasis on quality content. This means that a large part of SEO is crafting useful content for your potential customers.

Plumber SEO is educational SEO. Why? Because most people don’t know what a plumber does outside of fix their sinks.

A search optimized blog is your chance to flex your muscles for your potential customers. Educate them on the services you can offer and possible solutions to their every day plumbing problems.

3. Cheap for the ROI

As a business owner, you have to consider money vs. return on investment. Are you getting your money’s worth or more when you outsource your online presence to someone else?

Because there are multiple aspects of ROI in SEO, it’s harder to calculate than say Pay Per Click. In PPC, all you need to find out is whether your spend is lower than your revenue from ads.

SEO is a more long term marketing strategy than other kinds of marketing. You have to stick with it through the troughs and peaks like you do with stocks.

While you can start to see results 3-6 months from the day you start optimizing, you’ll see even bigger results down the road. So, unlike PPC where your results are temporary, your ROI has to take into account long-term benefit. Long-term benefit can edge pretty close to priceless for some businesses.

A Plumber Runs an Online Business

The online world is inescapable for even the plumber. If you want to succeed as a service provider even in the smallest towns, you have to have an online presence.

To one-up your competition, you need to be number one when people search for a plumber or look for answers about plumbing. SEO is your best bet in being there for both your current and future customers.

By Ben Mattice

Benjamin Mattice is a freelance writer/editor, horror and sci-fi writer, SEO and affiliate marketing newbie, dog wrestler, cat wrangler, capoeirista, and long distance runner. He lives in the Palouse with his wife, three dogs, two cats, and two rats. Yes, that would probably be considered a mini-zoo.