Have you seen Minority Report? If not, I’m about to spoil something for you.
From Stephen Spielberg’s perspective seventeen years ago, the future would include targeted advertising. But this targeted advertising meant that as you walked down the street, ads on billboards or signs would change according to who was walking or driving near them.
In essence, they had a profile on you and knew everything about you. Sound familiar?
That’s how targeted advertising works in the online world. But it certainly hasn’t migrated to meatspace, has it? Ohhhh, but it has.
Here I introduce you to geofencing marketing. And it’s not unlike Minority Report.
1. What is Geofencing?
Have you ever played Pokemon Go? In essence, Pokemon Go is like geofencing. The game uses specific locations in meatspace to alert you to something in cyber space, usually a Pokemon you can capture.
Geofencing is similar except it’s all about defining a specific region where alerts or notifications pop up on your mobile device. A company who uses geofencing could either use GPS or RFID/cell signal to determine a “fenced” area.
Once you enter a fenced area, you’ll get a notification targeted for that area or the kinds of people who would visit that location.
2. What’s it For?
It’s also called “hyper-local” advertising. If you have an Android phone, you’ll likely notice that Google will send you reminders to review a restaurant after you’ve been there. How do they know? Likely geofencing or something similar.
It’s a great way to get customers to give you reviews as they leave your building or location.
Another application might be outpacing competition. You could set up a geofence around your competitor’s location and have an alert sent to your customers when they leave that location.
You could push people to use your app if they visit your store. 52% of users keep push notifications on their apps on or neglect to turn them off. This is a great way to make your app more visible than competitor apps on your customer’s phones.