The other day we were saying how maybe the Google June 2019 Core Update wasn’t much to fret about. And that was a maybe.
Now, we’re starting to worry. Here’s the reasons why.
1. Data Provider’s Data Show Winners and Losers
RankRanger, Search Metrics, Moz, and Sistrix are some of the top SEO data providers out there. And they’re on top of things for you who are too busy working to improve your site’s rankings.
They keep massive data sets on Google and can make decently fast comparisons and predictions.
The losers so far according to Rank Ranger on Twitter are possibly Gambling and Health and Finance (again :(. They admit it’s still early, so things could change, but they just wanted you to know.
Dr. Pete Meyers over at Moz (a personal acquaintance of mine *proud chuckle*) says something similar. He says there is a high flux across all verticals but unusually high flux in Health and Food & Groceries. But reminds us that MozCast has a smaller sample size than other data sets.
2. Community Anecdotes Show Ongoing Change
So far, sites report an average change of 30%. That’s pretty big flux which means a pretty big change in the algos.
But remember, this data is just anecdotal. We don’t want to get caught up in the “n of 1” fallacy where we trust a small data set too much. We have to wait out the roll out and wait for others to chime in before we can confirm.
But the evidence is there that the rollout is still happening and the effect are widening.
Run around, scream, shout to your neighbors that the sky is falling. Actually, don’t do that. You might scare the children.
Instead, take a deep breath and keep working on your site the way you normally do. The way this works is, business as usual continues until we know how bad it is. Then go and patch up accordingly.
Have an awesome weekend! And keep on swimming!