We though Google would turn into a silent box of mysteries after Matt Cutts left for government work. And for a while it was.
But lately, every once in a while, Google and their employees will drop hints. It’s almost as if Cutts is doing astral projections and manipulating Google’s SearchLiaison department.
And just yesterday, Monday June 3rd, Google announced their June 2019 Core Update is now live.
Historically, any SEO company and their clients would quietly freak out when Google makes changes at the algorithm level. But we’re here to give you the goods on this update real fast. Maybe by the end, you’ll feel a little better.
Google Isn’t Trying to Freak You Out
Back in October of 2018, Google put out an “update about updates.” They claimed that “most [updates] have little noticeable change…” Which we know is complete B.S. (Proof? Medic Update, ‘nuf said.)
They then go on to say that some do create broad changes. That if something big is going down, they’ll give you plenty of notice. Months of notice.
And sure, Google does do that for things they “feel” will impact more people. But if you head over to any Google algorithm history log, you’ll see that even “small” updates can have an impact on rankings.
So, Google, you don’t want us to freak out, but most updates result in some sort of change for some people. And you’re always quick to reassure us that we can always look at your rater guidelines. But those don’t tell us how you’re going to change things.
Yeah. Google doesn’t want you to freak out. They also don’t care about you. They care about searchers because searchers getting what they want so they click on ads and or give away data is the product.
Google’s advice this time around with this update is to “Do nothing.” They don’t want you to go around changing stuff when they announce a core algorithm update.
They say they’re not fixing or breaking anything but just improving their offerings.
And really, do nothing isn’t horrible advice. It can take at least a week for the effects of an update to show up on our end. Taking the wait and see approach will keep you from doing anything stupid with your site.
Also, the updates are typically centered around relevance rather than quality. They reference rater guidelines because these updates are based on those findings.
The raters are there to find out if searchers are getting what they want. And if they aren’t, then Google looks at things and tweaks things to try and give searchers more relevant sites.
If you see a drop in your rankings this time around, it’s probably not because you created a poor quality site. It’s more likely you content isn’t nearly as relevant anymore.
Instead of looking for something to fix, look outward. What are the already ranking sites giving people you aren’t? That’s where you should start and that’s where you should be.