The most popular method for determining a marketing budget is percentage of sales. And if you’re just starting a business, you could end up spending up to 50% of your sales income on marketing.
Even if you’re spending the average of 10%, you’re going to spend a bit. Why couldn’t you just do it all yourself and save money?
Sometimes you can. But plenty of times, it’s wiser to just outsource your marketing. Here’s when you should do that.
1. When You Can’t Figure Out Your Strategy
Marketing is more than just putting one foot in front of the other. You need to know where those feet are going and when to turn those feet to go in a different direction.
Aimless marketing will yield zero results. Thus when you don’t know where to start or where you want to go with your marketing efforts, you need someone to help you draw up a plan.
Online marketing consultants can help you draw up a plan and give you the tools to keep you on track. Even if you don’t need long-term help, they can set your feet straight and even do quarterly or yearly consults. This way you will never waste dollars going the wrong way.
2. When You Run Into Resource Gaps
You might think you understand marketing and know what’s available. Sometimes, however, new information or technology becomes available and you might be too busy to catch it.
Hiring a consultant will help you evaluate what you can do for yourself and what you should outsource. Also, they’ll show you where you can find the newest and most effective marketing technology out there today.
3. When Your Conversion Rate Sucks and You Don’t Know Why
Sometimes we’re too close to our marketing work to see the big picture. There might be holes we can’t see.
A marketing consultant can help you look at your API data to see where you’re losing out on conversions. They can critique your funnel to see where it’s leaking. And they can refer you to the people who can help you plug it.
If you’re looking for more stellar marketing advice, check out Shoemoney’s Shoeintology.