You hit publish and wait. Nothing.
So you close your browser, go eat a cookie, and come back. Two hits.
Your mother texts you to say she read your blog post. That brings it down to one hit.
You’re baffled. The article went to all your social media accounts. There should be more eyes on your content than that.
Well, you’re probably not getting your content out through the correct channels. Here’s how to blast your content across the globe.
1. Content Syndication
If you’ve done SEO, you probably think you can’t republish your content anywhere else. Google will look at your content as plagiarism, right?
That’s not exactly true. If the site on which you’re re-publishing is high enough authority and it’s obvious they’re republishing your content, then it shouldn’t effect your SEO.
Thus you should use content syndication. Content syndication is re-publishing through a third party.
This type of publishing has been around since the advent of the magazine. You could get syndicated and find a much larger audience through a larger print venue.
Create a video version of your content.
Video content represents 80% of all internet traffic right now. The video audience is a massive one.
It’s not that hard to create video now either. All you need is a high-end smart phone, a bright light (think the sun), and a quick editor. Oh, and you probably want a decent microphone too.
3. Email is Still Relevant
Remember the days of AOL? CDs you could pick up at Blockbuster and get a few months of free dial-up internet.
Those were the “You’ve Got Mail!” days when your email inbox wasn’t capable of storing almost an infinite number of emails. Today, email looks a little different.
You can still get your content out there through an email newsletter. Not everyone will click. Some will just delete. But it’s an effective marketing technique. 76% of subscribers will make a purchase directly from their email.
So, there you have it. Three awesome ways to blast your content. Now get out there. Other people’s moms are awaiting your content.