Everyone and their mother have a blog on their website. This is probably why there are 1.7 billion websites on the web right now.
90% of those people don’t know how to write a blog (my estimation). And probably a good number think they do know how to write a blog.
The question is, how many of those people are driving traffic with their content? Bad news is, you’re one of those people most likely. And you’re not seeing any traffic because of your blog.
You’re probably thinking right now, “blogging is a waste of time. I’ve put in tons of time and seen few results.”
Right now, we’re going to change your mind. Here’s how to stop sucking at blogs.
1. Be on Time
You might think I’m talking about setting a schedule and sticking to it. And you wouldn’t be entirely wrong. Consistency is key to building an audience.
But being on time could mean other things. Think about the job of a good journalist. If we go to war with China and they sit on a tidbit of news or an opinion until next week, do you think they’ll sell their news?
The same with you as an entrepreneur. Stay up to date on the trends in your niche. Be timely when it comes to responding to shifts in trends. This is especially true when they impact your business.
2. Delete the Fluff
Fluff is anything that doesn’t support your main point. It’s also anything that doesn’t tell your reader something novel or interesting.
If you ramble about your pet squirrel named Jake who got hit by a car when you meant to talk about ride sharing trends, you’re going to lose your audience. Stay on point. Be brief. And give your audience useful information.
3. Get Personal
Deleting fluff doesn’t mean being an academic bore. You can still write like you’re talking to a person and not a machine.
This means bringing a personal touch to your writing. Anecdotes are great if they illustrate a point. And that point must be related to the main point of your article.
You want your audience to see details and experience what you’ve experienced. You’re to, as cliche as it might sound, show and not tell. You’re not giving a business presentation, you’re giving a rousing speech.
Make them feel something.
Be Quick About It
If you’re not blogging, you’re probably hesitating due to time constraints. Blogging doesn’t have to take a ton of time. Yes, you want it to be good. But your first draft should take very little time and effort.
You’re getting your thoughts out there. Be yourself. And then bring the editor back into the room and quickly revise. You’ll find that if you relax and just write, you’ll have a passable bit of content that people want to read.