For narrative effect, businesses and corporations on TV are violent and seedy. There’s always a backroom. There’s always a deal. And someone always gets buried in the foundation.
No wonder it’s hard to gain trust as a business. Everyone already thinks you’re connected to the mob somehow.
One of the best places to gain trust is online. Even if you’re a brick and mortar business, you can make your customers feel at ease with their purchases. Here’s how.
1. Gain Name Credibility
Where do you go to find out if a business is credible? Most people go to review sites.
Plenty of review sites will list you for a cheap price. Yelp, TripAdvisor, Angie’s List, etc.
Google is the place you should start. 63.6% of consumers say they’re more likely to check Google for reviews than any other place online. And yet, if you look at most business pages on Google, they have few reviews. Encourage your customers to write reviews on Google.
Also, get accredited by the Better Business Bureau. While some in the business world might consider this pre-internet institution to be stodgy, consumers don’t see it that way. They’ll always trust a BBB certified business over any other.
What goes on your BBB page? Take this Smart Circle BBB page for example. It’s got a physical address. (Even online businesses should have a physical address for credibility.) It’s got a phone number and a website.
Customers can rate you on your page as well. The BBB gives businesses letter grade ratings.
2. Be on the Ball With Your Customer’s Problems
This ties back into the last point. If you’re on the ball with your customer’s problems, they’ll give you awesome reviews.
Taking longer than a few days in the era of the internet to solve a problem could sink a customer relationship. Think about it. You can order a host of things on Tuesday and get them delivered to your door by Thursday. If you can’t deliver a solution in the same amount of time, someone will snatch up that customer immediately.
Did you know that 43% of cyber attacks are on small businesses? If you’re being lax with customer information, you’re likely to get sued. You’re also likely to lose customers over a breach.
If you can assure customers that their information is secure when they make a transaction, they’ll be more likely to spend their money with you. There are some easy ways to do this. Partner with someone like PayPal for secure transfer. If you don’t want to give them your money, there are other secure companies to go through.
Do your research. If you don’t go through a reputable company, you’ll be bound to regret it.