Novice marketers tend to think more about their brand and its features than how it will solve someone’s problems. But that’s exactly what a product is there for. If it couldn’t solve a problem, why does it exist?
Today we’re going to examine the best ways to weave user-intent in your SEO strategy.
Take Advantage of Navigational Search Queries
The user searches for a specific type of content. But often their first search doesn’t yield the best results.
You can catch users at the beginning of this process. You can even guide them down their path with your SEO titles.
Say someone searches for “Best Photo Editing Software.” A comparison blog is better at this stage than a photo editing review. You will attempt to rank a photo software comparison listicle instead.
Information Search Queries
Here the user is trying to gather more info about their topic. This is earlier in the process than navigational.
To rank for this step, you’d want a tutorial on whatever topic. They want to learn how to edit photos. So you’ll create and rank for a photo editing tutorial.
Transactional Search Queries
If you’re new to SEO, you might have done some research in the informational stage on how. You might have looked at a list of SEO companies once you figured out the professional were better at it than you could be. Then you’ll want more specific reviews like this review by Marketing Vibe.
This is the point where you want to catch your lead. They are most likely to buy at this stage. So if you’re an affiliate, you want to nudge them along to a purchase.
You have to balance honesty with sales tactics. Do include some cons. Your lead will appreciate the heads up.
It’s Still About Content
It’s soooo cliche now to say content is king. But content never stepped down from the throne.
It’s still about crafting excellent content. User intent is merely part of the process. If you want more marketing advice, check out Shoemoney’s Shoeintology.