In my last post, I briefly mentioned influencers. Specifically, how Ninja is helping to promote the popular battle royale game Fortnite.

Every brand can utilize influencers.

Your main concern is probably the cost. And yes, it’s true. Paying influencers can come with a hefty price tag.

But in the world of the internet and online marketing, things aren’t always what they seem. So keep reading to find out more about influencers.

Smaller is Better

Most professional marketers are going to tell you one thing when it comes to influencers. You can walk right into the office of Hook Agency SEO and they are going to say, “Go with a micro-influencers.”

What is a micro-influencer?

Influencers are people with millions or at least hundreds of thousands of followers on social media. The micro version are folks who are relatively new to the game. They only have a few thousand follows or maybe 10-20k. In other words, they’re small potatoes.

Which makes them perfect!

Newer bloggers and influencers are on the look for money-making opportunities. They will also help to promote your brand at a cheaper price. Influencers with a large fanbase get hit up for marketing opportunities all the time, so they can charge a premium for their services. The smaller fish aren’t quite as lucky and you can take advantage of it.

Where to Find Influencers

Potential influencers are everywhere. Anyone who has ever started a blog understands how hard it is to get traffic as a new blogger. In my experience, the best place to find micro-influencers is going to be on social media. Twitter is a great place to start.

It’s an easy-to-use platform and has millions of users. Instagram is another great place to start looking for influencers.

When you first start working with clients, you likely targeted the areas of the internet where they target audience hangs out. This could be social media, but it could also be forums or certain websites with a lot of clout.

When you find the client’s target audience, you’re in the best place to find influencers.

Video marketing is the future. I’m sure you’ve heard this time and time again over the last couple of years. Twitch and YouTube are chock full of influencers as well as newbies who are looking to make a quick buck.


This is no such thing as too much promotion if you’re a small business or if you’re a new company.

You need fresh voices that are not connected to your brand to help sell your products or service. Believe it or not, the big name influencers aren’t always a good idea. People know they’re being paid a lot of money to push products.

It’s much easier to believe someone who is new to the hustle. Give it a try with a few different influencers and see what kind of results they can give you. You may be pleasantly surprised.