If you’re on the hunt for a digital marketing agency, you may have come across some firms that have specializations.
Agencies come in a variety of sizes.
Some of them are even run by a single person who outsources the majority of the work that isn’t in their individual field of expertise. This is common for both content creation as well as link building, while the agency itself works on creating reports and analyzing data.
But isn’t all SEO the same? Yes! And No! What? Keep reading. I’ll explain.
There are a few reasons why certain agencies specialize in various sectors of industry.
You see a lot of agencies that specialize in attorney SEO as well as medical SEO. Why? Let’s think about it for a second.
These fields require a lot of education. Therefore, it’s reasons to assume that everyone who is a doctor or an attorney is at the very least a decently smart individual. Meaning above average. Some may be the creme de la creme, but overall, it’s safe to assume all of them are above par.
Why does this matter? Because they’re smart enough to know there is a need for SEO. They need help and they’re wise enough to know they don’t have the skills or time to do it themselves.
People in these fields are also usually well-compensated for their services.
Lawyers, on average, make close to $140k a year, while doctors earn closer to $200k every year. The thinking is that these individuals, who are often self-employed, can afford SEO services and also need them to grow their business. Doctors and lawyers are not marketers or website designers, they doctors and lawyers, right?
It’s not like they teach SEO in med school and you don’t need to know anything about social media analytics to pass the bar.
Secondly, once you have success with SEO for one of these industries, you have a formula that can be duplicated. Being able to repeat success is not just going to bring in new business, but it’s going to make your team more efficient because you’ve done this time and time again.
The Flip Side
SEO is SEO at the end of the day. Sure, it may take a non-specialized team a bit more time, but this isn’t necessarily a bad thing.
When a large digital marketing agency takes on a new client, they go above and beyond, using tried and true methods of figuring out where you’re failing and what you’re doing well. They also have their own set of formulas that work on every website.
Google doesn’t throw shade on individual industries. Actually, that’s not completely true. Gambling, porn, drugs, those things receive a bit of shade from Google. But I’m assuming you aren’t in these fields, as they’re fairly niche and most of them don’t need SEO help simply because their products market themselves.
So in all actuality, what works for one website should work on another. There may be tweaks and testing here and there, as there should be, but for the most part, SEO is just SEO.
Some Final Thoughts
No matter what industry you’re in, you need to focus on your own website.
Specifically, content creation and social media. It doesn’t matter if your business is new or old, small or large, these two factors can help off-set low organic rankings.
However, with time and patience, a digital marketing agency can help you next level your website with marketing strategies that bring in traffic and convert prospects.