In my inaugural post on Shoemoney, I discussed SEO and why you need it for your small business.

Brick and mortar shops need SEO, sure, but more than anything they need to think about what kind of SEO they need. It’s just three letters but it’s a broad term, with dozens of different strategies and methods to get the best results, which of course vary from business to business and city to city.

The answer for most of you is going to be local SEO. Here are my top 3 reasons why local SEO should be the focus for new and small businesses trying to get noticed on the web.

1. Least Time-Consuming

I did local SEO for a small business last year. With just three hours of work, I managed to have them ranking number one for their brand name in less than a week. Not bad for a brand-spanking-new business that was being run out of a guy’s apartment, eh?

If your greatest resource, time, is severely limited, then put your focus on the local rankings. This will save you a ton of time and you can outsource the rest of it.

You can spend all day researching and implementing SEO. I know because I’ve done it. If you’ve got a local business and you’re trying to get your name out there quickly, local SEO is what you want to focus on in the here and now.

2. Local Eyeballs

For new businesses, you should value and cater to your community.

You go to church with these folks. You shop at the same grocery stores. Your kids are on the same sports teams.

These are the people who will help to support your new company the most, especially in the beginning. You want their eyes on your site and your content.

3. Get Mobile

The number one rule of marketing is to hit the right person with the right offer at the right time, right?

Making sure your business is at the top of Google rankings in 2018 is how we’re hitting people at the right time.

Your local SEO is going to dictate just how well you rank on mobile. One of the biggest ranking factors is going to be your site speed. If you want to get a leg up on the competition, that’s a good place to start.

Getting to the top of Google’s rankings is just one of the major benefits of local SEO for brick and mortar businesses.

Unfortunately, this isn’t really an option anymore. Google has already rolled out this plan. Mobile marketing and local SEO working together can be what puts you where you want to be and help to make you and your business a ton of money. Play Google’s game and you will likely be rewarded.


The above reasons should be more than enough for you to place local SEO high on your to-do list.

If you don’t have the time to do it yourself, you can outsource it to a reputable agency for probably just a few hundred bucks a month. If you do have the time, then get on it.

If you have any questions, feel free to leave some comments below and I’ll do what I can to help out. Thanks for reading.