Recently, during my conversations with people online, it’s been more and more common to stop and say “Google break!” We only resume once we’ve filled our conversational knowledge gaps.
It’s really not surprising, then, that the two top activities online are search and e-mail. Facebook is losing out majorly on popularity. And the rest of the things you can do on the internet probably share the pie in increments.
Some try to declare every year that SEO is dead. But as long as “Googling” remains one of the top activities on the internet, companies, and websites will vie for the top spot in various search strings.
If you’ve done the SEO basics, it’s time to take your website to the next level. Here are a few advanced SEO techniques.
1. Bring Your Website into the 21st Century With Mobile Friendly Design
Mobile search has now outstripped desktop search in ten countries including the U.S. and Japan. We’re on the go and we want our information on the go.
If your website or e-commerce store aren’t mobile friendly, people are quickly going to bounce. They’ll go where the interface is friendlier to their tired fingers.
And Google knows this quite well. Only two years ago they updated their algorithms to boost organic rankings on websites that are mobile friendly.
This means that not only will customers and leads stay longer on mobile-friendly sites, they’re more likely to find mobile-friendly sites.
2. Those Landing Pages Won’t Optimize Themselves
Landing pages shouldn’t be like the deep web. Landing pages are like gateways. If the gateway is hidden, nobody will enter except those who know how to get there.
Only a search optimized landing page will sit out in the open where anybody could find it.
The more search-optimized landing pages you have, the more likely it is customers will enter and buy or click. Unfortunately, most B2B companies don’t understand this. They often send people to their homepage.
Unless your homepage is a simple one with few options, the opening to a sales funnel, you can’t count it as one of your landing pages.
A landing page is simple, clean, and offers only necessary options. Often this means only one or two options to click through.
Make it Useful
Usefulness is the first metric for a good landing page. The number one goal of all copy is to get you to read the next sentence.
Begin with a great headline that hooks the reader. Then add trust and credibility with a testimonial or a review in the body.
Design is King
Even if you have the most interesting content in the world, if your landing pages look like it just stepped out of a cryogenic tube from the 90’s, people will bounce. You can get a conversion rate of 67% if you just put some elbow grease into your landing page designs.
If you don’t know much about design, don’t be cheap. Hire someone to do your web design.
How are you taking your website to the next level? Let’s continue the conversation in the comments below.