You’ve become the expert. You’re sharing your expertise daily. But you’re seeing few bumps in your traffic or your followers.
What’s going on?
You rode the momentum just fine until now. And then the light at the end of the tunnel revealed itself to be a brightly painted wall.
There must be something you’re missing, right? Or should you just quit and go back to your day job because you’re never going to accelerate again?
Fortunately, this plateau you hit could be temporary. That is, it could be temporary if you put effort into all the right places.
1. You’re Not Making New Friends
A personal brand is all about relationships. And while you can’t be “friends” with all your followers and all your clients, you can make new friends and be personable.
If you’re hard-selling your brand, you’re not going to make new friends. It’s ok to ask followers to opt-in to stuff. But if that’s all you’re asking for, you’re going to lose those people.
Well, imagine a personal relationship that functions like that. What if you were married? All you do is ask your spouse to do or buy stuff for you.
There’s no conversation. There’s no intimacy. There’s no friendship.
How long do you think that relationship would last? And if you were single, do you think someone would date you?
Before you ask someone to opt-in to things, you have to establish a relationship. This includes creating dialogues with brand followers and ensuring their voices are heard.
2. I Find Your Lack of Faith Disturbing
Do you have faith in yourself? If not, how did you build a personal brand in the first place?
To become powerful and attractive, you must have confidence in your brand and in yourself. This means being authentic.
But there’s a difference between being candid and being authentic. Your personal brand is one part you and three parts fiction.
Why? Because your brand should be tailored to your audience. The authenticity doesn’t involve a revelation about yourself. It involves a revelation about your followers.
They’ve come to gain something. Whether that be insight or information or a service, they’ve not come to dig into your underwear drawer.
Displaying your weaknesses will only detract from your personal brand.
3. Time Is Of the Essence
When you share your content is important. And if you’re not managing your time well, you’re not going to hit your deadlines.
Is it really as simple as that? You bet your bottom dollar it is!
But what does it mean to manage your time well when promoting your personal brand? It means learning to outsource your small tasks.
Tim Ferris uses an antelope vs mice analogy for this.
If you were a lion, would you chase a mouse for sustenance or an antelope? The mouse isn’t worth it. But the antelope, although harder to catch, is higher in calories and could feed the lion for a while.
Ferris applies this to the tasks he has to do in a day. He asks himself, which of these will return the highest yield, and he attempts to outsource the rest.
If you’re missing content deadlines daily, you might be chasing mice.
One key thing you should outsource is your social media posting. While over time, this might yield great results, the actual formatting and posting of your social content is a very small task.
Use a program like Buffer to schedule your social media posts. You won’t have to even set reminders for yourself. And you’ll spend time on more important things.
Sometimes it’s all a matter of re-branding. But you’ve built your brand from the ground up. While this might be an antelope thing, it’s a bigger antelope than you can handle.
Companies like Graphic Evidence could look at your brand and help you retool it.
4. Originality is a Pair of Fresh Eyes
While there isn’t really anything new under the sun, it’s all in how you re-arrange things. But if you’ve hit a plateau in your personal brand, it might be something to do with your droll content.
Are you producing something fresh, or are you just regurgitating?
That last noun should really make you gag. Why? Because it’s making your followers gag.
If you’re producing the same content over and over again, I’m sorry, but you’re just going nowhere. But doing something “new” doesn’t necessarily mean leaving your niche.
You just have to look at your niche with a new pair of eyes.
That’s essentially the gist of originality. Most things that are considered original are merely a rearrangement of other people’s ideas. Of course, what makes your content truly yours is your perspective.
How do you look at your niche with a new pair of eyes?
Stay Up to Date
Trending content within your niche will bring a fresh feel to your content. What’s being shared the most? Who’s being talked about the most?
Gather up as much trending news and as many fresh ideas as you can and share those things.
Ask questions and then answer them. Better yet, have your audience ask questions. Do an AMA either on your own platforms or on Reddit.com
If your content is getting stale, questions will open up new doorways and uncover ideas you never knew you had.
Always Gather Ideas
I carry a tiny Moleskine notebook in my pocket. When an idea for an article or a story plot comes to mind, I jot it down.
Even if I’m busy, I try to take a second to jot down my idea and not let it slip away. This is when the creative mind typically thrives.
And if you’re struggling to keep your content fresh, you’re probably letting thoughts go unrecorded. Because the potential in your brain for originality is greater than you think.
Take Time to Brainstorm
If nothing comes to you in the odd moments, then maybe structured brainstorming will help. Some people need structure to jump-start their brain and their creativity.
And if that fails, you could always start networking to see what other people in your niche are thinking. Sometimes just having someone to bounce ideas off of will boost your creativity.
Conclusion: Don’t Be Afraid
We make most of our decisions based on fear. But life really shouldn’t be this way.
If you’re emotionally intelligent, you’ll make your personal brand decisions based on certainty. Be bold and make a stand with your personal brand.
And if you’re looking for inspiration from someone who didn’t give in to fear, check out Shoemoney’s story.