Blogging is one of the most popular methods for creating content and building a business online. Thanks to the power of WordPress, it’s now easier than ever to not only create a website or blog, it’s also now possible for anyone to start making money online through the use of content creation and providing value to their audience. Blogging is better than ever, but the common problem people are having with making good money on their sites these days is that they think it’s all about the ‘content creation’… when it’s really not.

With more than a billion active websites and blogs on the internet today, ‘creating content’ will only get you so far. We already have more than enough of that on the internet today, so what makes content creators think they are going to benefit from throwing even more clutter in and getting lost in the mix? Instead, it’s all about getting as niche focused as possible and providing the best content for an audience, while also giving them a call to action while they are on your site.

So, what does this mean? In short, ONLY create content that answers a question, provides a solution or recommends a method for your audience to get what they need. This is the best way to create content for a site that will actually generate leads and revenue.

Sidenote: Granted, there is a ton of content online that doesn’t fit into this category, but most of that content isn’t making much money or getting much traffic. There is always going to entertainment and general information sites out there that do well, but the number of these sites that actually make money is quite small. Not to mention, this isn’t the type of content or focus we are talking about right now.

Treat Your Blog Like a Business, Not a Hobby

If you want to make money with a blog, you need to treat your blog like a business. Just because WordPress is free and a domain name and hosting is only a few bucks per month, it doesn’t mean this is going to be easy. Even before getting started, you need to map everything out and look at your blog like a business. Don’t create content and hope to make money with — create content with the focus and goal of targeting an audience and getting them to take action while on your site.

The best way to approach this is simply by choosing an industry focus, then niching down as much as possible. When creating content for your site, it’s important to not just rely on organic search results, but also ways that you can send paid traffic to your site and make money from it in the process. Trying to rank a new site in Google (even for long tail keywords) is going to be quite tough, and it will take time for your site to actually have the domain authority, references and ranking power behind it.

When it comes to pre-planning your site and niching down as much as possible, always have a monetization play in mind. A great example of this process would be to take a generic topic like “basketball”, then niching down a level deeper to “basketball skills training”, and even one level deeper to “basketball jump training programs”. If someone searched for “basketball”, they could be looking for anything (i.e: scores, videos, highlights, products). However, if someone searches for “basketball jump training program”, you know exactly what they want and how to create the best content for them. And when it comes to monetization, there are a number of jump training courses on ClickBank, with many product creators earning nearly six-figures in monthly sales. Again, since you know your audience is looking for information and courses on jump training, it will be easy to create content around this subject with a great call to action in place as well.

3 Ways to Make Money with Highly Targeted Site Content

With all of this now covered and have given you an idea on how you can take a generic topic and niche down to a profitable market, let’s also take a look at some of the best working methods to actually make money with your site and content.

  • Review Sites are Cash Cows!
    One of the best ways to target an audience and get them to take action is to get to them while they are in ‘buying mode’. A great example of when and where this takes place is when someone is searching for online coupons or reviews for a product or service. If you are looking for such content, you are already looking to buy… you just want some savings or feedback before doing so. With this in mind, creating high-value niche sites around individual products or services is a great way to make money with your content. The monetization here would be through the use of affiliate marketing, where you would earn a commission on each coupon given away or a percentage of each referred sale. As always, if you want this to work, you will need to create the best content out there and then promote the heck out of it.
  • Adsense Works Very Well Sometimes…
    Google is the “go to source” for information in the world today. However, it’s really only the sites that are ranking at the top of Google for these questions and search terms that are benefiting financially from the process. This leaves a great opportunity for anyone to create a site based on the needs of audiences searching for answers online. Once creating a site and getting it to rank in Google, such monetization methods include Google Adsense, Contextual Advertising or even placing direct ad campaigns right on your site. When it comes to making money with Google Adsense, it’s usually ‘hit or miss’, however, with more advertisers buying remarketing advertising through Adwords, some general information sites are seeing a much higher CPM than they have in previous years.
  • Creating Your Own Product or Service
    Affiliate marketing and programs like Google Adsense are generating billions of dollars for bloggers and site owners every year. The problem with both of these methods is that you are still only earning a percentage of the full sale or ad revenue. If you are already finding success with your own site and making good money off either of the methods mentioned above, be sure to consider your options with creating a new course or service of your own. This way, you can earn 100% of the revenue and create a ‘real business’ for yourself. This works in markets of all sizes and even when 
    niche markets might seem small, they are extremely focused and audiences within each of them know exactly what they want.

No matter what niche market you go after, or the method of monetization, it’s all about your content value and providing a call to action for your visitors to act upon. At the same time, you need to niche down as much as possible — as this will make the content creation, marketing and monetization process so much easier and more effective. A good example of this would be “social media tools for businesses”. While “social media” is massive in itself when you niche down even further into a small sub-group, there is a whole new industry in itself and you know exactly what they want. By creating a blog and content around such topics, it’s quite possible to establish yourself as an industry expert and build a business and brand around your expertise.

As you can see, there are plenty of ways to not only ‘niche’ down a website or blog content, but also plenty of ways to monetize such content and audiences as well. The most important factor when attempting to accomplish this is to make sure you have a solid platform (WordPress site) and content in place that provides value to your audience. Once this is accomplished, it’s simply a matter of getting your content in front of the right audiences and improving your rankings in the search results.

For anyone that has been thinking about starting a blog or making money with affiliate marketing, stop “thinking” and “start doing”. Take action right now and map out a business model for your blog.

By zacjohnson

Zac Johnson is an entrepreneur with more than 20 years of online marketing and business experience. Follow his blogs at and