I already talked about us being on the show before but I wanted to show the direct effect that a bunch of marketers have on a TV Show.
In 2012 Fast Company had a contest which they got a LOT of celebrities on board to see who was the most influential person on the internet. People like Brittany Spears, Shaquille O’Neil, Ashton Kutcher, etc. When the contest was over, and more than 250,000 people took part, the top 25 or so were all internet marketers. I, of course, won the title by a mile 😉.
Anyway so after 8 long months since filming our season, the 4th of Below Deck, started to air.
The first 3 episodes averaged about a .7 on the Neilson Ratings.
Then John Chow and Myself started promoting to our email lists that we were going to be on the show.
I have 140,000 some twitter followers, 20,000+ Facebook Fans + personal and opt in email lists I routinely clean of about 750k active readers.
So I emailed out to my readers that I was going to be on the show:
That 1 email was sent to 400k+ active blogninja.com users + my blog list and other misc.
Just from that 1 email there was 221,00 opens. No clicks course cause their was no link. I was just telling people we were going to be on it, what time, where to watch.
If any of them told any others than… that’s a lot of people… and that is not even including Twitter or Facebook.
So our first episode air’s and it not only DOUBLE’s the seasons ratings but finishes TOP 3 of ALL CABLE tv shows!
To which the executives, when interviewed, talked about how good this season’s crew story line is going. (The shows focus is about the crew and not the guests. We were just guests on the show for 2 episodes).
Kate (chief stew) tweeted this out =P.
Now we did not know this, but our episode ended up being 2 episodes.
So again we promoted it. But this time we were up against the Vice Presidential Debate AND the BET Awards.
BUT we pulled the SAME numbers. Like almost exactly the same.
And its only gone up from there.
Are we totally responsible? No. But we definitely moved the needle to jumpstart the downtrending season.