I already talked about us being on the show before but I wanted to show the direct effect that a bunch of marketers have on a TV Show.
In 2012 Fast Company had a contest which they got a LOT of celebrities on board to see who was the most influential person on the internet. Â People like Brittany Spears, Shaquille O’Neil, Ashton Kutcher, etc. Â When the contest was over, and more than 250,000 people took part, Â the top 25 or so were all internet marketers. Â I, of course, won the title by a mile 😉.
Anyway so after 8 long months since filming our season, Â the 4th of Below Deck, started to air.
The first 3 episodes averaged about a .7 on the Neilson Ratings.
Then John Chow and Myself started promoting to our email lists that we were going to be on the show.
I have 140,000 some twitter followers, 20,000+ Facebook Fans + personal and opt in email lists I routinely clean of about 750k active readers.
So I emailed out to my readers that I was going to be on the show:
That 1 email was sent to 400k+ active blogninja.com users + my blog list and other misc.
Just from that 1 email there was 221,00 opens. Â No clicks course cause their was no link. Â I was just telling people we were going to be on it, Â what time, Â where to watch.
If any of them told any others than… that’s a lot of people… Â and that is not even including Twitter or Facebook.
So our first episode air’s and it not only DOUBLE’s the seasons ratings but finishes TOP 3 of ALL CABLE tv shows!
To which the executives, Â when interviewed, Â talked about how good this season’s crew story line is going. Â (The shows focus is about the crew and not the guests. Â We were just guests on the show for 2 episodes).
Kate (chief stew) tweeted this out =P.
Now we did not know this, Â but our episode ended up being 2 episodes.
So again we promoted it. Â But this time we were up against the Vice Presidential Debate AND the BET Awards.
BUT we pulled the SAME numbers. Â Like almost exactly the same.
And its only gone up from there.
Are we totally responsible? Â No. Â But we definitely moved the needle to jumpstart the downtrending season.