A couple years ago my good friend,  Dan Martell, told me he was investing in a new site called Udemy.  A marketplace type site where you can upload your courses and sell them to people.  They handle customer support, refunds, merchanting and all of that.

There seems to be a couple of these that come along every year and they all reach out to me (and im sure anyone who has training products online for sale) and I ignore them.

I HATE THESE BUSINESS MODELS

Why?

You basically build their business for them.  You upload all your content,  promote it to your people/family/friends whatever,  send them a bunch of buyers, take your cut,  but now they have your list of buyers.  And they proceed to promote other people’s products to your buyers making FAR more money than you ever would have.

Also you get next to ZERO data on people that purchased your product.  Marketers like me segment people based on what they buy to optimize their experience (AKA my profitability) when I try to sell them shit in the future (just to put it bluntly).

So I have never gave it a thought to participate in these companies.  Just not a good fit for me.

But this is my friend and anyone who has ever known me knows that I value relationships much more than money and Dan is a really good guy who has helped me a lot so told him I would do it…. but I would not promote it.

So I had one of our interns download all the content from the ShoeMoney System made in 2010 (VERY dated btw but still a lot of good applicable stuff) and upload it with descriptions and stuff for Udemy.

They reached out to me a lot on how I can sell more but I have enough going on that I just ignored them.  I told them price it however you want.  I honestly never thought it would sell anything.

Welp I was wrong.

Shortly after I put the content online I had people on FaceBook messaging me saying they were seeing my ads for Udemy.. what?  I didn’t do any ads…  Udemy was pixel retargeting.  Thats cool.

I never logged in to check stats UNTIL I got my first payment.  It was pretty sizeable.  And it continued on.  I kept thinking people would complain like THIS CONTENT IS OUT OF DATE or whatever.

Ill let the numbers speak for themselves.

As you can see – to date it has almost 10,000 – students as they call them.  As I said above I gave them permission to sell it for whatever they want and the price points have bounced all over the place.  19.95 to $197.00 but based on total numbers I would estimate its around $50 per student.

main

The stats are pretty amazing.  I could only get it to go back 1 year.  As you can see it bounces around a lot.  But again as I told you above I have never devoted any resources in promoting this.  There might be some links from my auto responder or something I forgot about but nothing I can recall off hand.

conversion-1

Evidently it caught fire last december with almost 1,750 new “students”.

 

So here is the thing that is most surprising to me.  On average,  my “students”,  are almost twice as active as the average for the business category.  Also the course overall has a 4 star rating.   And to top it off 76% of the “students” say its great.

results

 

 

So I gotta say putting a course that is 5 years old on Udemy that has produced hundreds of thousands of dollars in my bank account is pretty cool.

Also what I said above about not being able to communicate with the buyer’s isn’t 100% accurate.  You can make “announcements” which go out to your “students”.  I am not sure if it emails them or just shows they have a message.  Might depend on their settings.

Anyway I just wanted to share my experience with it and when I am wrong I will say I was wrong.

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

8 thoughts on “Ok Udemy Doesn’t Suck After All (for me)”
  1. if you have anything to share or teach, i believe udemy would be a great place? we are creating free windows tutorail videos for users, where should we keep them udemy or youtube ?

  2. Udemy has been a great source of revenue for me over the years as well. Before they cracked down and had all these “rules” you could basically use the announcements as a free autoresponder. I made thousands promoting other products as well as other courses via Udemy’s affiliate program before they stopped allowing you to do that. Now you can only send out announcements promoting your students promoting your own courses.

  3. Udemy rules – when you understand the differences between Udemy and the traditional info-product marketing models, it helps you understand how to maximize it for profits.

    Udemy is growing at almost 1 million new students per MONTH right now – pretty good growth – and they are also actively adding new experts (such as Seth Godin, Guy Kawasaki, etc.) which bring their own audience to the platform, further increasing the audience for all insructors.

    I love the passive income aspect – you publish your courses ONCE and continue to make money from that point on.

    Just published my 26th course on Udemy and loving every minute of it, because the income comes in whether I work that day or not.

    If you have something to teach, Udemy is a great place to do it.

    PS: 3 of my courses reveal proven strategies to publishing / marketing your Udemy courses. You can just search my name on Udemy if you’d like to find them.

  4. Udemy rules. People just don’t understand it. People say to me “I put my content on there, they sell it for peanuts and I don’t get the buyers’ email addresses”. To which I say, “are you on YouTube?” “Yes!” Oh, Duh!

    The way to do it is this: don’t put your best, best stuff on Udemy – keep that for your site and charge high prices for it (if that’s your thing). But you can certainly make money, build your brand, yes, you can even collect email address from the most engaged on Udemy – so it’s a fantastic home for your “second tier” video content. And, it’s completely *passive* income.

    Others will just follow the gurus and put great content on YouTube and premium stuff on their sites which they have to spend ages launching and re-launching to make any money at all. 😉 I’ve given up trying to explain it to them.

    1. ^ I’m in one of your courses Rob and it’s pretty good. I also love Udemy, I hate the promotional aspect of course creation and Udemy has solved that problem for me. They made me almost $1000 last November from promotion my coupons during Thanksgiving.

      One course also sees near 4k visitors every month, better than some of my niche sites I’ve sunk hours into.

      I’m going to keep publishing courses!

  5. I am so stoked about this Udemy and just how deep the rabbit hole goes . Things just get better every day a magic carpet ride and yes Rob Cubbon Udemy doesn’t suck to me it looks like uncle Scrooges money bin for those who want to dive in .

Comments are closed.