So you want to make money online?  And you are probably looking for a magic bullet or the “secret” on how the guru’s do it.  What if I told you that there are more millionaire bloggers,  that started on a free blogging platform, than ANY other “make money online” industry COMBINED.  and I would venture to say 99% of them never intended to make a dime.

I could name random ones forever and if you just google millionaire bloggers you will find an endless list.

Instead, I thought that I would name the ones I have a personal relationship with and remember when they started. I know them all from the digital point forums from way back in the day.

While their stories are impressive make sure you read the bottom to find out their true “secret”.

Perez Hilton – Mario lavandeira wanted to write about celebrity gossip.  He posted frequently on digitalpoint and was even banned indefinitely after always arguing with people .  Mario was VERY outspoken and lashed out at people whenever possible.  He wrote very scathing stuff about celebrities, often captioning them with sexually explicit drawings on his (free wordpress blog) website. Today the site is estimated to be worth 30-50M dollars and Mario himself has used it as a massive launching pad for his own personal brand and national exposure giving him a networth of hundreds of millions of dollars.  I hit him up for a quote prior to writing this article on what made him start Perez Hilton and he said,  “What set my site apart is that prior to, most blogs were mainly online journals and diaries, but that never interested me. I wanted to talk about celebrities because they’re far more entertaining.  I never intended for it to make money”.


MMA Junkie – ( The founder of MMA junkie is a very private person and I will respect that.  He started writing about his passion – Mixed Martial Arts,  mostly focusing on the UFC.   I started talking with him on digitalpoint via private message and we talked mostly about our mutual passion for playing poker.  I didn’t even know about his MMA site until he ran into some legal issue with the UFC in which he sought my advice.  After 2 years from the start of the site it was bringing in a significant amount of revenue and sold to USA Today for an undisclosed amount (rumored 15 million dollars).   Interesting side note: MMA junkie was originally then moved to then after legal threats from the UFC moved to

Cheezburger – A guy and his girlfriend from Hawaii made a free wordpress account and decided to start captioning pictures of cat’s and what they would say if they could talk.  In a short time the site went super viral and was getting over a hundred thousand unique visitors per day.   I met them in Las Vegas during pubcon in 2006 and they told me they were inspired to start the site when they came across my blog and saw my AdSense Check – although they never thought they would actually make money from it.  They sold the site to an investment group for an undisclosed amount (rumored 5m) and that group put Ben Huh in charge (a close friend of mind and frequent guest on my radio show) and he grew the site and took the model to create several sister sites leveraging the traffic from Cheezburger.  Failblog being the most popular.

Techcrunch – (  Started by Mike Arrington in early-mid 2000’s as a blog about startups, mergers and acquisitions.  Mike was a lawyer in the M&A space and started blogging about it.  He cut to the bone… meaning if he thought a new startup was stupid he called it stupid.   I didn’t come to know Mike until he was a couple years into TechCrunch and I was one of his advertisers after an intro from my friend Neil Patel.  After I got to know Mike a little bit I used to visit the TC headquarters which was located at Mikes House and consulted with them on monetization strategies.  Mike has always been good to me and I have had over 20 stories about my companies or my.. ehh..  online escapades.  Techcrunch shot up to 10m in gross revenue per year and sold to AOL for 40 million dollars.

Gary Vanyerchuck  On digitalpoint Gary was a hustler.  I have never met anyone as aggressive as him.  He should be the picture in the dictionary when you look up hustler.  Anyway Gary was always hitting me up and several others on digitalpoint about his ideas.  Meanwhile his personal blog,  about his passion for wine, started blowing up.  Gary gained nationwide notoriety when he was asked to be a guest on Ellen and Conan O’brien shows to discuss wine.  He used this notoriety to write several NTY best selling books and start his own social media company worth an estimated 25 million dollars. Gary has been a frequent speaker at my events and the attendees are always blown away by his energy and passion.

John Chow – John Chow is one of my favorite stories.  A child of immigrants from China who made home in Canada.  One day John decided to make a blog on wordpress about people who made money online.   Literally thats it.  He was fascinated by people that made money online.  His blog started to get traction and I noticed it when he included me in one of his stories that went viral about the top money making blogs on the internet.  I talk to John a lot on instant messenger and I have a lot of admiration for the guy.  John makes millions per year from his blog and is very open about it.  John’s site is now titled “I make money online by telling people I make money”.

Myself – Back in the early 2000’s  I was a regular contributor on digitalpoint –  writing a lot of walkthroughs and guides on how to replicate what I was doing to make money online.  I started to get a decent following on digitalpoint but most of my posts would get buried.  Then someone there suggested I create my own blog.  So I did.    This blog was originally but after Google sent me a cease and desist I obtained  Directly this blog has never really moved the needle as far as income goes.  Indirectly from the newsletter revenue,  my events, and various companies I have launched its generated well over 10 million in revenue.

So whats the secret to being a successful blogger?  

Passion – everyone listed above had/has an absolute passion for what they started blogging about.  Normal businesses always experience a “dip”.  The dip happens after you have invested all the time and money into building something – then you are trying to get people to actually use or buy what you’re doing.  With a blog… especially when you never intended for it to make money… there is no dip.

Be yourself –  #1 reason why nobody wants to read your blog is you think you are a news site and its the same stuff that a zillion other sites write about.  A blog should be personal.  If you cuss then cuss.  If you have bad grammar then let it go.  Just write as yourself.  On some of my most read posts have the most horific grammar, mispellings, and vulger language.   My autobiography, which has sold over 300,000 copies worldwide, is as bad as my blog.  English teachers cringe… but how many of them have sold 1 book let alone hundreds of thousands =P.

Don’t spend money – There is NO reason to spend money to start writing about what you love.  Don’t fall for the latest gimmick for designs, SEO, plugins, etc etc.  The best plugins are free.  Just write.  99.999% of people who make a living from their blog never paid a dollar when they started and only put money into it when they made enough from the site to do so.

Don’t expect to make money – I can’t name one person off the top of my head who started a blog because they thought it would make them a millionaire.

Write like nobody is reading it – On,  now 11 years old,  I have written an average of 3 posts per week.  Sometimes I write more when I have something to say but when I am ass deep in a project it might go a couple weeks without a post.  I was writing when nobody read it and someday when nobody reads it again I will still be writing.

Making money online from a blog is an amazing thing.  It gives you the freedom to work when you want and for some the financial freedom they never dreamed they would have.  But if you are making a blog chasing some hot topic its not going to work.

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

24 thoughts on “7 Multi-Millionaire Bloggers That Never Planned To Be & Their Secrets”
  1. This post is really one that motivate me to be a well-known blogger.

    Thank you,

  2. It is really exciting and inspiring articles.
    Learn more things from this new articles..

  3. I’m proud to be a member of the Digital Point Mafia. I’m pretty sure there’s a Site Point Mafia as well, since we were both members of that forum.

    1. Yup. Its funny looking back and seeing some of my first posts asking how seo works in 2003 lol.

      1. I’ve been watching the two of you since you both started out, the RSS challenge was classic. I noticed that you need to constantly re-explain yourselves to new visitors but I do enjoy a good ol’ times post like this one too. Nice to see that you don’t mind commenting on each other’s sites too. Cheers.

  4. Really great boost of motivation! I feel like CONSISTENCY should belong to ‘secret’ list 🙂

    1. Being consistent i a huge part of being successful! I feel really motivated after reading this and it also makes me think that I’ve been focussing too much on profit, than on helping people and being passionate about it.

  5. I like this mindset:”Write like nobody’s reading it ”
    My question for you are:
    1. About which subjects?
    2. How long writing per post?
    3. How many words per post?.

    1. You could have made a blog post in as much time as it took you to ask these questions ;).

      The short answer is I don’t know what’s right for you.

  6. how cool and awesome do you felt while writing MYSELF in the list 🙂 Great list and hope to reach that spot in coming years

    1. Thanks lol I wasn’t sure if I should put myself in the list. I didn’t want it to come off like I just wrote it so I could talk about how awesome I am.

  7. Hey Jeremy
    I enjoyed the post, its always good to see guys online who walk the walk

    Like you, I have great respect for John Chow, and his blog is fantastic, I love the transparency he shares with his readers.

    With regard to your own comment, in your email, you state that you write, an average of 3 posts a week, over the last eleven years – can I ask if – do you just write for your readers, or do you keyword research every article, with a view of ranking it well in the search engines?

  8. Hello
    I knew your site through the School Money blog. My goal is also to be a millionaire with my wordpress blog

    Thanks for the article !

  9. I think “be yourself” the most important issue for bloggers. Nice post, thanks…

    1. Of course blogging still “works” in 2015. In fact, more and more people are searching online to build their blogs using the latest platforms. It’s just important that you find your niche and build great content.

      Once you’ve been on the scene for a while, you’ll gain a dedicated user base and money should be flowing.

  10. This five secrets mentioned above that all the gurus bloggers have are really educative and motivational. Reading this from Shoemoney had made my day. Thank you.

  11. Hi Shoe ,
    If I may call you that . I am a very newbie and am finding my way in the online world . Made my first dollar with ShoeMoney Media .com and will not forget that . Was happy to hear you say the blog should be personal I do write for myself not trying to please or cater I know thats a dead end . I really am not incredibly in it for the money but making the first buck was a moment . They say you never forget your first whatever and I know thats true . John Chow is a friend of mine he pointed me to your system .. Ok RSS is great and well the SEO Yoast plugin is showing me how to optimize its a never ending story ..

    Andrew “Catnip”Speers Bangkok

  12. It’s really inspiring articles , the lack of motivation, contents that fit like a glove .

  13. Comment Text*wow I have been thinking on how to start blogging. Thank you for encouragment

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